Whether you grew up alongside the internet, or were born into a connected world, there is no doubt about its amazing ability to connect photographers with customers. However, despite the plethora of information available on demand, it can still be frustrating finding the best fit for your needs. With that in mind, here are the do’s and don’ts of finding a commercial photographer in the Bay Area, such as Tyler Chartier.
Don’t Go in Blindly – Do Define Your Goals
It is one thing to know that you need a commercial photographer; it is another thing entirely to know what you want to accomplish with your relationship with them. Before you contact potential photographers, outline your goals and desires. Are you looking for product photography for your online store? Or do you need great images for print marketing? Is your goal to secure more sales or recruit new clients?
Don’t Pick the First Result – Do Explore Your Options
In a time of instant information, it can be tempting to go with the first result you see. However, commercial photographers throughout the Bay Area vary widely in style and technique. To ensure the best fit for your needs, it’s important to do your research and view the work of several options before settling on the one for you.
Don’t Expect Uniform Styles – Do View Multiple Portfolios
If you have a particular vision about how you want the photos to turn out it’s even more important that you view multiple portfolios. Do not assume that every commercial photographer in the Bay Area can meet your vision, but find one that has done similar work before.
Don’t Be Close Minded – Do Be Open to Professional Suggestions
Quality commercial photographers, such as Tyler Chartier, have spent years studying their craft, learning what works and what don’t. Your potential photographer may suggest alternative options for your project using this experience that may not fit into your original vision. You could end up missing out on some of the best photos by refusing to accept their suggestions.
In the end, you want to find a photographer you can trust to clearly and beautifully portray your brand in a way that will entice sales or new clients and will not break your budget in the process. For more information, or to request a commercial photography consultation in the Bay Area, please contact the studio of Tyler Chartier today.
It’s not a secret that high-quality product photography can make or break a sale, particularly for online retailers. However, with all the styles and techniques utilized by professionals such as Tyler Chartier, knowing the best style for your business can be confusing. One of the newest techniques for online product imaging is 360° photography.
What is 360° Product Photography?
As its name implies, 360° photography allows viewers to see every angle of a product, often in an interactive manner. However, to achieve this, the photographer must snap dozens of pictures of the item from all angles and smoothly compile them using specialized software.
The results provide potential buyers with a better idea of how the item looks, works, and would fit their needs. Here’s how to tell if it’s the right style of product photography for you Bay Area business.
Would You Like to Improve Customer Confidence?
Too often, online customers will abandon their selections because they simply cannot get a good feel for how the product looks.
When there are just one or two still photographs, this can leave a lot up to the imagination. However, when customers can zoom in, rotate, and see the product from every angle, they are more likely to go through with the sale, confident that they are buying what they really want. This also translates into fewer returns and the related expenses.
Do You Want to Stand Out From the Competition?
360° product photography in the Bay Area is still relatively new, allowing businesses to get ahead of the competition and stay on the cutting edge. This can further improve customer confidence that your products are also on the leading edge of your competition and can help encourage repeat business.
Could You Benefit From More Marketing Options?
When you decide to have 360° product photography, the photographer must take dozens of pictures of each item. This allows you greater options for marketing images than standard photography.
Now you will be able to use new pictures of the product for each campaign without having to set up additional photography services.
360° product photography is quickly gaining popularity in the Bay Area. To learn more about this valuable technique or to request a product photography consultation with one of the area’s leading professionals, please contact the studio of Tyler Chartier today.
Photographs are one of the best ways to get new customers to notice your product. However, simply snapping a quick shot and uploading it to your social media is not enough. It takes a keen eye and attention to detail.
- The Importance of Photos in Your Online Presence
Your business’s online presence plays a vital role in your continued success. With each passing day, we as a society become more connected to the internet and businesses must keep up to remain on the forefront. To do this, they often design websites and social media profiles to reach more customers. However, these endeavors will only take you so far without plenty of high-quality photos from a professional commercial product photographer, such as Tyler Chartier.
You want your photos to highlight all the best features to persuade potential customers to take the next step and actually purchase your products. Poor quality photos might end up costing you more in lost sales than you would have spent on a professional.
- The Benefits of a Professional Commercial Product Photographer
Professional photographers are intimately aware of how light, shadow, and angle affect the outcome and they use this experience to create stunning product photos that not only showcase the product in the best possible way but persuades customers to take the next step towards purchasing them.
While this experience is highly valuable, smaller businesses may find it just out of their current budget. Here are a few tips for do-it-yourself product photography:
The higher end equipment, though expensive, provide a wider range of options, however, these are not required and great looking pictures can be captured with basic equipment, or even your smart phone.
- Stick with a solid white background to showcase your product without risking it blending into a more complex background.
- Use the sunlight that comes in through a window instead of the inside lights but avoid direct sunlight.
- Take multiple shots from several angles so you can compare quality and settle for the one that highlights your product the best.
- Stabilize the camera with a tripod to avoid movement.
- Invest in either photo retouching software or outsource the refinishing work to achieve the best possible picture.
For more information, or to request a consultation with a commercial product photographer in the San Francisco Bay Area, please contact the offices of Tyler Chartier today and see the difference for yourself.