The Do’s and Don’ts of Finding the Best Commercial Photographer in the Bay Area

Whether you grew up alongside the internet, or were born into a connected world, there is no doubt about its amazing ability to connect photographers with customers. However, despite the plethora of information available on demand, it can still be frustrating finding the best fit for your needs. With that in mind, here are the do’s and don’ts of finding a commercial photographer in the Bay Area, such as Tyler Chartier.

Don’t Go in Blindly – Do Define Your Goals

It is one thing to know that you need a commercial photographer; it is another thing entirely to know what you want to accomplish with your relationship with them. Before you contact potential photographers, outline your goals and desires. Are you looking for product photography for your online store? Or do you need great images for print marketing? Is your goal to secure more sales or recruit new clients? 

Don’t Pick the First Result – Do Explore Your Options

In a time of instant information, it can be tempting to go with the first result you see. However, commercial photographers throughout the Bay Area vary widely in style and technique. To ensure the best fit for your needs, it’s important to do your research and view the work of several options before settling on the one for you.

Don’t Expect Uniform Styles – Do View Multiple Portfolios

If you have a particular vision about how you want the photos to turn out it’s even more important that you view multiple portfolios. Do not assume that every commercial photographer in the Bay Area can meet your vision, but find one that has done similar work before.

Don’t Be Close Minded – Do Be Open to Professional Suggestions

Quality commercial photographers, such as Tyler Chartier, have spent years studying their craft, learning what works and what don’t. Your potential photographer may suggest alternative options for your project using this experience that may not fit into your original vision. You could end up missing out on some of the best photos by refusing to accept their suggestions. 

In the end, you want to find a photographer you can trust to clearly and beautifully portray your brand in a way that will entice sales or new clients and will not break your budget in the process. For more information, or to request a commercial photography consultation in the Bay Area, please contact the studio of Tyler Chartier today.

How to Tell if Your Bay Area Business Will Benefit from 360° Product Photography

It’s not a secret that high-quality product photography can make or break a sale, particularly for online retailers. However, with all the styles and techniques utilized by professionals such as Tyler Chartier, knowing the best style for your business can be confusing. One of the newest techniques for online product imaging is 360° photography. 

What is 360° Product Photography?

As its name implies, 360° photography allows viewers to see every angle of a product, often in an interactive manner. However, to achieve this, the photographer must snap dozens of pictures of the item from all angles and smoothly compile them using specialized software.

The results provide potential buyers with a better idea of how the item looks, works, and would fit their needs. Here’s how to tell if it’s the right style of product photography for you Bay Area business.

Would You Like to Improve Customer Confidence?

Too often, online customers will abandon their selections because they simply cannot get a good feel for how the product looks.

When there are just one or two still photographs, this can leave a lot up to the imagination. However, when customers can zoom in, rotate, and see the product from every angle, they are more likely to go through with the sale, confident that they are buying what they really want. This also translates into fewer returns and the related expenses.

Do You Want to Stand Out From the Competition?

360° product photography in the Bay Area is still relatively new, allowing businesses to get ahead of the competition and stay on the cutting edge. This can further improve customer confidence that your products are also on the leading edge of your competition and can help encourage repeat business. 

Could You Benefit From More Marketing Options?

When you decide to have 360° product photography, the photographer must take dozens of pictures of each item. This allows you greater options for marketing images than standard photography.

Now you will be able to use new pictures of the product for each campaign without having to set up additional photography services.

360° product photography is quickly gaining popularity in the Bay Area. To learn more about this valuable technique or to request a product photography consultation with one of the area’s leading professionals, please contact the studio of Tyler Chartier today.

Why Your eCommerce Website Requires Product Photography from a Bay Area Expert

One of the most persistent challenges for companies trying to sell their products online is the need to create professional photography that compels buyers to action. Professional photography can make all the difference in terms of product sales, but it’s important to know more on why companies are now using professionals for their site’s photography requirements. In this latest post, we’ll explore the benefits of working with local Bay Area professionals for your site’s product photography.

They’re Immediately Seen

The photos on your company website are one of the first items that your visitors will notice when learning about your business. It’s important that you make that immediate impact with photos that highlight the value of your company and its produce line.

Photos can Improve Product Knowledge

One of the most difficult issues your customers will face when reviewing products online is trying to learn more on product performance. Your product photography can provide Bay Area customers with more knowledge on the interior of the system, its components and its practical value. Photography teams can work with you to create pictures that provide an inside view of the system and its performance.

Photos Build Trust

Trust is essential when trying to appeal to new buyers. They need to know that your products hold lasting value and photos are one of the best ways to build trust in the product and its performance. When you show that you’re committed to presenting your products professionally, you can show the user that you’re a professional company and can be relied upon for expert service and product value over the coming years.

Gain the Competitive Edge

Gaining the competitive edge in the online marketplace can be achieved by using professional photographs with seamless precision in your marketing campaigns. When your photos show the caliber of your product and your company, customers will begin to move away from competitor products and to place their trust and their money into your brand. And because stylish photos can now be disseminated easily via social media, you can quickly boost your brand with the right photo selection.

Tyler Chartier is now offering high quality product photography for all Bay Area companies. To discover more on his work and services, contact his offices directly today!

DIY Tips for Online Photos from a Professional Commercial Product Photographer

Photographs are one of the best ways to get new customers to notice your product. However, simply snapping a quick shot and uploading it to your social media is not enough. It takes a keen eye and attention to detail. 

  1. The Importance of Photos in Your Online Presence

Your business’s online presence plays a vital role in your continued success. With each passing day, we as a society become more connected to the internet and businesses must keep up to remain on the forefront. To do this, they often design websites and social media profiles to reach more customers. However, these endeavors will only take you so far without plenty of high-quality photos from a professional commercial product photographer, such as Tyler Chartier.

You want your photos to highlight all the best features to persuade potential customers to take the next step and actually purchase your products. Poor quality photos might end up costing you more in lost sales than you would have spent on a professional.

  1. The Benefits of a Professional Commercial Product Photographer

Professional photographers are intimately aware of how light, shadow, and angle affect the outcome and they use this experience to create stunning product photos that not only showcase the product in the best possible way but persuades customers to take the next step towards purchasing them.

While this experience is highly valuable, smaller businesses may find it just out of their current budget. Here are a few tips for do-it-yourself product photography:

The higher end equipment, though expensive, provide a wider range of options, however, these are not required and great looking pictures can be captured with basic equipment, or even your smart phone.

  • Stick with a solid white background to showcase your product without risking it blending into a more complex background.
  • Use the sunlight that comes in through a window instead of the inside lights but avoid direct sunlight.
  • Take multiple shots from several angles so you can compare quality and settle for the one that highlights your product the best.
  • Stabilize the camera with a tripod to avoid movement.
  • Invest in either photo retouching software or outsource the refinishing work to achieve the best possible picture.

For more information, or to request a consultation with a commercial product photographer in the San Francisco Bay Area, please contact the offices of Tyler Chartier today and see the difference for yourself. 

The Art of Commercial Food Photography

We are very visual beings and tend to eat first with our eyes, and commercial food photography takes advantage of this to entice the appetite and prompt more sales for their clients. However, there is art behind each photo.

The Unique Challenges of Commercial Food Photography

Food photography, in general, requires a keen eye for detail and a creative knack for problem-solving. This is because food photography comes with its own set of unique challenges, including:

  • Limited time – food doesn’t stay fresh for long.
  • Unphotogenic foods – coffee, for example, is naturally oily and doesn’t photograph well.
  • Brand image – photos much match the company’s brand image.

The First Rule of Food Photography

The most important thing that each photo absolutely must do is keep the food the main subject. The goal behind food photography, particularly for commercial use, is to draw the eye and make people want to eat that item. To do this, professional food photographers use their knowledge and experience to craft the best, mouthwatering, photo they can.

Using Light and Shadows

Lighting or lack thereof plays a huge role in the overall picture. Photographers can use light to draw the attention to the main dish, highlight the food’s most tempting features, and invoking emotion in the viewer. Lighting is also used to create or soften the angles and lines in the picture.

The Role of Angles and Lines

As with lighting, the angles in each photo can either make the viewer’s long for a taste or turn them away. Angles create drama in the photo, pulling the eye this way or that way along the curves of the subject, to settle on the main point of interest. Knowing how to use these lines to your advantage takes practice and an eye for details.

Tricks of the Trade

One of the hardest parts of commercial food photography is getting the food to look its best on camera. To do this, photographers often used tools and materials that are less than appealing but produce mouthwatering results. Food coloring may be painted onto the items, for example, or cotton balls may be soaked in hot water to simulate steam. 

For more information on how Tyler Chartier creates stunning commercial food photography for his clients in and around the San Francisco Bay Area, please contact Tyler Chartier’s offices today. 

A Few of the Techniques Used by Your Commercial Photographer in the Bay Area

Great commercial photography invokes emotion and action into the viewer, but to achieve this level of effect requires a keen eye for detail, knowledge of light and color, and experience. To accomplish this, a commercial photographer in the Bay Area uses the following techniques.

Using Composition to Draw the Eye

Experienced commercial photographers know how to set up a photo to achieve certain results. This often involves carefully considering the composition of the overall picture and how it relates to the main goal. You want to draw the eye across the image, first on the main focal point and then to the parting message. 

Carefully Planned Lighting

Lighting plays a huge role in photography and professional commercial photographers know how to use lighting to convey the message, entice the viewer, and invoke emotion. Simply changing the angle of the light source can drastically alter the mood of the entire photo.

Precisely Placed Props and Talent

Every detail within commercial photography is carefully considered, from the beads of condensation rolling down the ice cold beverage to the accessories worn by the models. Every aspect must support or enhance the entire photo’s message and the company’s brand image.

Using Color to Influence Emotion

Colors have extraordinary power over the human mind and expert photographers know how to use this power to create both visually stunning and effective commercial pictures. Red, for example, is known for portraying passion, heat, or hunger, while blue is more known to represent feelings of sadness, peace, and coolness.

Modern Technology 

Innovations have greatly expanded what a commercial photographer in the Bay Area can accomplish for their clients. High-speed cameras, for example, show details that were previously unseen and digital editing provides endless options for creating drama and inspiring emotions

Multiple Photos in a Single Session

Professional commercial photographers never just take one or two photos in a given session, they can take hundreds. By taking photos from multiple angles, using different camera settings can result in a lot of wonderful pictures and this technique allows for a greater chance at snapping the ultimate photograph of the product. 

It takes years of practice and study to create stunning images that support the message and create a response from the viewer. To learn how a commercial photographer, such as Tyler Chartier, can elevate your commercial photographs, please contact his offices in the San Francisco Bay Area today!