The Do’s and Don’ts of Finding the Best Commercial Photographer in the Bay Area

Whether you grew up alongside the internet, or were born into a connected world, there is no doubt about its amazing ability to connect photographers with customers. However, despite the plethora of information available on demand, it can still be frustrating finding the best fit for your needs. With that in mind, here are the do’s and don’ts of finding a commercial photographer in the Bay Area, such as Tyler Chartier.

Don’t Go in Blindly – Do Define Your Goals

It is one thing to know that you need a commercial photographer; it is another thing entirely to know what you want to accomplish with your relationship with them. Before you contact potential photographers, outline your goals and desires. Are you looking for product photography for your online store? Or do you need great images for print marketing? Is your goal to secure more sales or recruit new clients? 

Don’t Pick the First Result – Do Explore Your Options

In a time of instant information, it can be tempting to go with the first result you see. However, commercial photographers throughout the Bay Area vary widely in style and technique. To ensure the best fit for your needs, it’s important to do your research and view the work of several options before settling on the one for you.

Don’t Expect Uniform Styles – Do View Multiple Portfolios

If you have a particular vision about how you want the photos to turn out it’s even more important that you view multiple portfolios. Do not assume that every commercial photographer in the Bay Area can meet your vision, but find one that has done similar work before.

Don’t Be Close Minded – Do Be Open to Professional Suggestions

Quality commercial photographers, such as Tyler Chartier, have spent years studying their craft, learning what works and what don’t. Your potential photographer may suggest alternative options for your project using this experience that may not fit into your original vision. You could end up missing out on some of the best photos by refusing to accept their suggestions. 

In the end, you want to find a photographer you can trust to clearly and beautifully portray your brand in a way that will entice sales or new clients and will not break your budget in the process. For more information, or to request a commercial photography consultation in the Bay Area, please contact the studio of Tyler Chartier today.

A Few of the Techniques Used by Your Commercial Photographer in the Bay Area

Great commercial photography invokes emotion and action into the viewer, but to achieve this level of effect requires a keen eye for detail, knowledge of light and color, and experience. To accomplish this, a commercial photographer in the Bay Area uses the following techniques.

Using Composition to Draw the Eye

Experienced commercial photographers know how to set up a photo to achieve certain results. This often involves carefully considering the composition of the overall picture and how it relates to the main goal. You want to draw the eye across the image, first on the main focal point and then to the parting message. 

Carefully Planned Lighting

Lighting plays a huge role in photography and professional commercial photographers know how to use lighting to convey the message, entice the viewer, and invoke emotion. Simply changing the angle of the light source can drastically alter the mood of the entire photo.

Precisely Placed Props and Talent

Every detail within commercial photography is carefully considered, from the beads of condensation rolling down the ice cold beverage to the accessories worn by the models. Every aspect must support or enhance the entire photo’s message and the company’s brand image.

Using Color to Influence Emotion

Colors have extraordinary power over the human mind and expert photographers know how to use this power to create both visually stunning and effective commercial pictures. Red, for example, is known for portraying passion, heat, or hunger, while blue is more known to represent feelings of sadness, peace, and coolness.

Modern Technology 

Innovations have greatly expanded what a commercial photographer in the Bay Area can accomplish for their clients. High-speed cameras, for example, show details that were previously unseen and digital editing provides endless options for creating drama and inspiring emotions

Multiple Photos in a Single Session

Professional commercial photographers never just take one or two photos in a given session, they can take hundreds. By taking photos from multiple angles, using different camera settings can result in a lot of wonderful pictures and this technique allows for a greater chance at snapping the ultimate photograph of the product. 

It takes years of practice and study to create stunning images that support the message and create a response from the viewer. To learn how a commercial photographer, such as Tyler Chartier, can elevate your commercial photographs, please contact his offices in the San Francisco Bay Area today!