Great commercial photography invokes emotion and action into the viewer, but to achieve this level of effect requires a keen eye for detail, knowledge of light and color, and experience. To accomplish this, a commercial photographer in the Bay Area uses the following techniques.
Using Composition to Draw the Eye
Experienced commercial photographers know how to set up a photo to achieve certain results. This often involves carefully considering the composition of the overall picture and how it relates to the main goal. You want to draw the eye across the image, first on the main focal point and then to the parting message.
Carefully Planned Lighting
Lighting plays a huge role in photography and professional commercial photographers know how to use lighting to convey the message, entice the viewer, and invoke emotion. Simply changing the angle of the light source can drastically alter the mood of the entire photo.
Precisely Placed Props and Talent
Every detail within commercial photography is carefully considered, from the beads of condensation rolling down the ice cold beverage to the accessories worn by the models. Every aspect must support or enhance the entire photo’s message and the company’s brand image.
Using Color to Influence Emotion
Colors have extraordinary power over the human mind and expert photographers know how to use this power to create both visually stunning and effective commercial pictures. Red, for example, is known for portraying passion, heat, or hunger, while blue is more known to represent feelings of sadness, peace, and coolness.
Innovations have greatly expanded what a commercial photographer in the Bay Area can accomplish for their clients. High-speed cameras, for example, show details that were previously unseen and digital editing provides endless options for creating drama and inspiring emotions.
Multiple Photos in a Single Session
Professional commercial photographers never just take one or two photos in a given session, they can take hundreds. By taking photos from multiple angles, using different camera settings can result in a lot of wonderful pictures and this technique allows for a greater chance at snapping the ultimate photograph of the product.
It takes years of practice and study to create stunning images that support the message and create a response from the viewer. To learn how a commercial photographer, such as Tyler Chartier, can elevate your commercial photographs, please contact his offices in the San Francisco Bay Area today!