I have the best job. My camera takes me inside new worlds where I am required to quickly understand unfamiliar environments, build relationships with interesting people, and create images that tell stories. How cool is that!? (as you may have deduced, I’m not a yoga practitioner)
For this project, MBH Architects and CorePower Yoga asked me to tell two stories: The architectural design and the human experience of the CorePower Hayes Valley Yoga Studio in San Francisco using both still photography and video.
I love shooting the combination of architecture and people, and when I have the opportunity to capture both still images and video I’m in my happy place! The story of architecture is deeply connected to the people who use the space. While it’s helpful to include people in architectural compositions, lifestyle photography can create a more powerful emotional connection between the viewer and the human subject of the image. Human centric images have more capacity to show us what it feels like to be there. I also believe that we humans have a narcissistic streak: we like looking at pictures of other humans!
Fun side note: In the video, we wanted to subtly anchor this location in San Francisco, so we waited until a MUNI bus was driving by so we could catch its reflection in the windows. Bonus: random skateboarder photobomb!
Ready to take better photos to show off that amazing space you just designed? Time to improve those process photos for social media? Not only is architecture and interiors photography tough, but attention spans get shorter every year and the photo quality and expectations are rising.
During this hands on, two session workshop you will learn how to create images that will help make your work stand out from the noise…using the equipment you already own!
Tyler’s Tips is a weekly video series where I share ideas to improve your photography! I typically share my favorite tip from last month here, but as Tyler’s Tips is on summer vacation, I’ve included one of my favorites from last year:
I get asked a lot, “Tyler, should I buy a new camera?” For the most part, if you have a camera that works, you don’t need to buy a new one. The quality of your camera is completely eclipsed by the creative work that goes into making a great photo.