Santa Rosa, CA based Loring Smart Roast manufactures some of the best coffee roasting equipment in the world. The marketing team at Loring, working with the creative agency The Engine is Red, brought me in to create product images that showcase the outstanding design and craftsmanship which define this brand.

Large scale product photography on location is all about “adapt and overcome” – in this case, our challenge was to create simple, beautiful, clean images of a series of large, complex machines made entirely out of reflective stainless steel.