Beyond the Bag Videos: IDEO + Consortium to Reinvent the Retail Bag

It was an honor and a pleasure to work with the Consortium to Reinvent the Retail Bag to help tell their story of advancing sustainable alternatives to the single-use plastic bag. Hired by Closed Loop Partners and collaborating with IDEO to produce the work, we created four videos to document and celebrate testing these alternative solutions in the real world. 

I can’t overstate how inspirational it was to work with this team of passionate, talented humans, who have committed years of their lives in an attempt to change this intractable environmental problem. To all involved: I thank you, and one day my children will thank you.

This summer, the Consortium to Reinvent the Retail Bag, managed by Closed Loop Partners, launched a first-of-a-kind multi-retailer pilot program to test in-market viability of reusable bag models in Northern California. Beyond the Bag Challenge winners ChicoBag, Fill it Forward, GOATOTE and 99Bridges ran a pilot program across a total of nine stores of the Consortium’s Founding Partners – CVS Health, Target and Walmart

We created a use case video for each technology, filming with a small crew to reduce our impact during active retail operations. We also created an overall story video combining our footage from the retail locations, with interview footage we filmed at the IDEO studio in Palo Alto, and additional footage from the New York city pilot program. 

Special thanks to my crew on this project: Louis Ekrem, Katja Bresch, and Sara Vasquez, I could not have done this without you! 

To see all the videos from this shoot, follow this link: