Whether you grew up alongside the internet, or were born into a connected world, there is no doubt about its amazing ability to connect photographers with customers. However, despite the plethora of information available on demand, it can still be frustrating finding the best fit for your needs. With that in mind, here are the do’s and don’ts of finding a commercial photographer in the Bay Area, such as Tyler Chartier.
Don’t Go in Blindly – Do Define Your Goals
It is one thing to know that you need a commercial photographer; it is another thing entirely to know what you want to accomplish with your relationship with them. Before you contact potential photographers, outline your goals and desires. Are you looking for product photography for your online store? Or do you need great images for print marketing? Is your goal to secure more sales or recruit new clients?
Don’t Pick the First Result – Do Explore Your Options
In a time of instant information, it can be tempting to go with the first result you see. However, commercial photographers throughout the Bay Area vary widely in style and technique. To ensure the best fit for your needs, it’s important to do your research and view the work of several options before settling on the one for you.
Don’t Expect Uniform Styles – Do View Multiple Portfolios
If you have a particular vision about how you want the photos to turn out it’s even more important that you view multiple portfolios. Do not assume that every commercial photographer in the Bay Area can meet your vision, but find one that has done similar work before.
Don’t Be Close Minded – Do Be Open to Professional Suggestions
Quality commercial photographers, such as Tyler Chartier, have spent years studying their craft, learning what works and what don’t. Your potential photographer may suggest alternative options for your project using this experience that may not fit into your original vision. You could end up missing out on some of the best photos by refusing to accept their suggestions.
In the end, you want to find a photographer you can trust to clearly and beautifully portray your brand in a way that will entice sales or new clients and will not break your budget in the process. For more information, or to request a commercial photography consultation in the Bay Area, please contact the studio of Tyler Chartier today.
It’s not a secret that high-quality product photography can make or break a sale, particularly for online retailers. However, with all the styles and techniques utilized by professionals such as Tyler Chartier, knowing the best style for your business can be confusing. One of the newest techniques for online product imaging is 360° photography.
What is 360° Product Photography?
As its name implies, 360° photography allows viewers to see every angle of a product, often in an interactive manner. However, to achieve this, the photographer must snap dozens of pictures of the item from all angles and smoothly compile them using specialized software.
The results provide potential buyers with a better idea of how the item looks, works, and would fit their needs. Here’s how to tell if it’s the right style of product photography for you Bay Area business.
Would You Like to Improve Customer Confidence?
Too often, online customers will abandon their selections because they simply cannot get a good feel for how the product looks.
When there are just one or two still photographs, this can leave a lot up to the imagination. However, when customers can zoom in, rotate, and see the product from every angle, they are more likely to go through with the sale, confident that they are buying what they really want. This also translates into fewer returns and the related expenses.
Do You Want to Stand Out From the Competition?
360° product photography in the Bay Area is still relatively new, allowing businesses to get ahead of the competition and stay on the cutting edge. This can further improve customer confidence that your products are also on the leading edge of your competition and can help encourage repeat business.
Could You Benefit From More Marketing Options?
When you decide to have 360° product photography, the photographer must take dozens of pictures of each item. This allows you greater options for marketing images than standard photography.
Now you will be able to use new pictures of the product for each campaign without having to set up additional photography services.
360° product photography is quickly gaining popularity in the Bay Area. To learn more about this valuable technique or to request a product photography consultation with one of the area’s leading professionals, please contact the studio of Tyler Chartier today.
One of the most persistent challenges for companies trying to sell their products online is the need to create professional photography that compels buyers to action. Professional photography can make all the difference in terms of product sales, but it’s important to know more on why companies are now using professionals for their site’s photography requirements. In this latest post, we’ll explore the benefits of working with local Bay Area professionals for your site’s product photography.
They’re Immediately Seen
The photos on your company website are one of the first items that your visitors will notice when learning about your business. It’s important that you make that immediate impact with photos that highlight the value of your company and its produce line.
Photos can Improve Product Knowledge
One of the most difficult issues your customers will face when reviewing products online is trying to learn more on product performance. Your product photography can provide Bay Area customers with more knowledge on the interior of the system, its components and its practical value. Photography teams can work with you to create pictures that provide an inside view of the system and its performance.
Photos Build Trust
Trust is essential when trying to appeal to new buyers. They need to know that your products hold lasting value and photos are one of the best ways to build trust in the product and its performance. When you show that you’re committed to presenting your products professionally, you can show the user that you’re a professional company and can be relied upon for expert service and product value over the coming years.
Gain the Competitive Edge
Gaining the competitive edge in the online marketplace can be achieved by using professional photographs with seamless precision in your marketing campaigns. When your photos show the caliber of your product and your company, customers will begin to move away from competitor products and to place their trust and their money into your brand. And because stylish photos can now be disseminated easily via social media, you can quickly boost your brand with the right photo selection.