One of the most persistent challenges for companies trying to sell their products online is the need to create professional photography that compels buyers to action. Professional photography can make all the difference in terms of product sales, but it’s important to know more on why companies are now using professionals for their site’s photography requirements. In this latest post, we’ll explore the benefits of working with local Bay Area professionals for your site’s product photography.
They’re Immediately Seen
The photos on your company website are one of the first items that your visitors will notice when learning about your business. It’s important that you make that immediate impact with photos that highlight the value of your company and its produce line.
Photos can Improve Product Knowledge
One of the most difficult issues your customers will face when reviewing products online is trying to learn more on product performance. Your product photography can provide Bay Area customers with more knowledge on the interior of the system, its components and its practical value. Photography teams can work with you to create pictures that provide an inside view of the system and its performance.
Photos Build Trust
Trust is essential when trying to appeal to new buyers. They need to know that your products hold lasting value and photos are one of the best ways to build trust in the product and its performance. When you show that you’re committed to presenting your products professionally, you can show the user that you’re a professional company and can be relied upon for expert service and product value over the coming years.
Gain the Competitive Edge
Gaining the competitive edge in the online marketplace can be achieved by using professional photographs with seamless precision in your marketing campaigns. When your photos show the caliber of your product and your company, customers will begin to move away from competitor products and to place their trust and their money into your brand. And because stylish photos can now be disseminated easily via social media, you can quickly boost your brand with the right photo selection.
Photographs are one of the best ways to get new customers to notice your product. However, simply snapping a quick shot and uploading it to your social media is not enough. It takes a keen eye and attention to detail.
- The Importance of Photos in Your Online Presence
Your business’s online presence plays a vital role in your continued success. With each passing day, we as a society become more connected to the internet and businesses must keep up to remain on the forefront. To do this, they often design websites and social media profiles to reach more customers. However, these endeavors will only take you so far without plenty of high-quality photos from a professional commercial product photographer, such as Tyler Chartier.
You want your photos to highlight all the best features to persuade potential customers to take the next step and actually purchase your products. Poor quality photos might end up costing you more in lost sales than you would have spent on a professional.
- The Benefits of a Professional Commercial Product Photographer
Professional photographers are intimately aware of how light, shadow, and angle affect the outcome and they use this experience to create stunning product photos that not only showcase the product in the best possible way but persuades customers to take the next step towards purchasing them.
While this experience is highly valuable, smaller businesses may find it just out of their current budget. Here are a few tips for do-it-yourself product photography:
The higher end equipment, though expensive, provide a wider range of options, however, these are not required and great looking pictures can be captured with basic equipment, or even your smart phone.
- Stick with a solid white background to showcase your product without risking it blending into a more complex background.
- Use the sunlight that comes in through a window instead of the inside lights but avoid direct sunlight.
- Take multiple shots from several angles so you can compare quality and settle for the one that highlights your product the best.
- Stabilize the camera with a tripod to avoid movement.
- Invest in either photo retouching software or outsource the refinishing work to achieve the best possible picture.
For more information, or to request a consultation with a commercial product photographer in the San Francisco Bay Area, please contact the offices of Tyler Chartier today and see the difference for yourself.
We are very visual beings and tend to eat first with our eyes, and commercial food photography takes advantage of this to entice the appetite and prompt more sales for their clients. However, there is art behind each photo.
The Unique Challenges of Commercial Food Photography
Food photography, in general, requires a keen eye for detail and a creative knack for problem-solving. This is because food photography comes with its own set of unique challenges, including:
- Limited time – food doesn’t stay fresh for long.
- Unphotogenic foods – coffee, for example, is naturally oily and doesn’t photograph well.
- Brand image – photos much match the company’s brand image.
The First Rule of Food Photography
The most important thing that each photo absolutely must do is keep the food the main subject. The goal behind food photography, particularly for commercial use, is to draw the eye and make people want to eat that item. To do this, professional food photographers use their knowledge and experience to craft the best, mouthwatering, photo they can.
Using Light and Shadows
Lighting or lack thereof plays a huge role in the overall picture. Photographers can use light to draw the attention to the main dish, highlight the food’s most tempting features, and invoking emotion in the viewer. Lighting is also used to create or soften the angles and lines in the picture.
The Role of Angles and Lines
As with lighting, the angles in each photo can either make the viewer’s long for a taste or turn them away. Angles create drama in the photo, pulling the eye this way or that way along the curves of the subject, to settle on the main point of interest. Knowing how to use these lines to your advantage takes practice and an eye for details.
Tricks of the Trade
One of the hardest parts of commercial food photography is getting the food to look its best on camera. To do this, photographers often used tools and materials that are less than appealing but produce mouthwatering results. Food coloring may be painted onto the items, for example, or cotton balls may be soaked in hot water to simulate steam.