Here Are The Three Best Lenses For Product Photography On The Market!

Product and food photography requires lenses that are extremely precise and that will produce crystal clear photos. Each photo must be vivid and capture every detail of an item being photographed. There are specific lenses that can help you accomplish this goal. As a commercial product photographer in San Francisco, Tyler Chartier understands what his clients are looking for. That is why he uses the best lenses in the business.

Canon EF 100mm f/2.8L macro

The Canon EF100mm f/2.8L macro lens is one of the sharpest lenses used for product photography. For many commercial photographers, it is the go-to lens for product photography

Canon EF 100mm f2.8 macro

The Canon EF 100mm f2.8 macro the non-image stabilized version – also a fantastic lens, super sharp! this is one of the best lenses around for product and commercial photography.

Canon T/S 90mm f/2.8

The Canon T/S 90mm f/2.8 is perspective correction lens – more creative options and sometime using this lens is the only way to get the shot! 

If you are interested in working with the best commercial product photographer in San Francisco, call Tyler Chartier. With his many years of experience, he knows exactly what lens to use to create the perfect image. Call and schedule your photo shoot today!

How To Choose Between White Backgrounds and Photographing Products In Context

Choosing a background when photographing products is one of the biggest decisions you will make if you want good, high-quality photos. If you are trying to advertise your product, you want to put it in the best light possible. Regular white backgrounds are great for showcasing an item but if you really want it to stand out, you have to go the extra mile and put your item in an environment where it will have a bigger impact. When you hire a commercial photographer in San Francisco, you get an informed decision about choosing the perfect background for your product.

White Backgrounds

White backgrounds are often used for contrast. While white is an excellent option in most cases, you want something personal if you expect to catch someone’s attention. Save white for the special photos where you are only showcasing an item instead of trying to sell it with a purpose.

Backgrounds Related to the Product

Choose backgrounds that have a connection to the main object of the photo. For a basketball, the setting could be a full court shot or photograph of a rim with bleachers in the background. Tie everything together into a simple setting that makes a statement. The right background can sometimes be the most important part of the picture.

High Resolution

High resolution images are clear and crisp. They are extremely sharp and will allow someone looking at the photo to get up close and personal. They can see the tiniest details and get an accurate idea of what the object really looks like. Photos that have the highest resolution can help to answer questions potential customers may have about a product.

Lighting

Lighting is the most important part of any photograph. The right lighting eliminates shadows, brings out the tiniest detail and allows the object to be seen as it really is. When you want your object to stand out, the lighting you choose will pull out the important aspect and gently shade any flaws.

When you need to hire an exceptional commercial photographer in San Francisco for product photography, the first person to call is Tyler Chartier. His years of experience and eye for perfection will help you choose the perfect background for whatever you need photos of. He can provide you with photos that will make even the most basic items look fabulous. For more information, contact the office today. 

How To Master Product Photography In San Francisco On A Tight Budget

Product photography matters enormously when a business intends to showcase its products in an attractive manner to entice potential buyers. It is an essential part of online as well as offline advertising and an integral factor in everything from successful magazine ads and billboards to catalogs, online ads and company websites. This post tells you more about how to take great photographs on a budget, with the help of advice from a professional product photographer in San Francisco.

Work On The Background

This is where you start, especially while working on a budget. Great product photographers in San Francisco will always focus on getting the right background because it simplifies the entire editing process. You can use a white or light backdrop, and all you need is a shooting table and light tent. Try a plastic storage container placed on its side with the lid off, and white paper or cloth on the bottom and sides to serve as diffusers and distribute the light better.

 The Right Lighting

Light defines the quality of a great product photograph. It’s difficult to get the right lighting, but it has a huge impact on results and post-processing. Natural lighting is great if you place your lightbox next to a large window. It’s easier to manipulate, saves time and hassle, and harsh light can always be diffused by placing a cloth or white paper over the window.

A Tripod Helps

When you use a tripod for product photography in San Francisco, you bring focus, consistency, and stability, while avoiding blurry images. If you can’t afford a tripod, simply use a pile of books or a stool to keep your camera fixed. There are cheap tripods available these days, so do a bit of research.

Choosing A Camera

This is obviously the most essential element for any product photography shoot in San Francisco. You can get a decent DSLR or point and shoot camera for a fairly low price these days. Avoid a wide angle lens and use the right aperture for the right shot. Also, make sure to use the correct white balance. Finally, thanks to technology, you can also use a smartphone camera because they now make great pictures possible.

Product Photography In San Francisco

Tyler Chartier offers both studio and commercial photography in San Francisco, along with product photography, business photography, and portraits. For more information, get in touch and schedule an appointment today.

A Beginner’s Guide To Commercial Product Photography In San Francisco

The importance of product photography cannot be underestimated when it comes to advertising and marketing to a potential customer. Needless to say, if you’re looking for spectacular results, always turn to a professional commercial product photographer in San Francisco. For a start though, here are a few things to help you get a sense of all the elements that go into making a great product photograph, from the right equipment and lighting to using a background effectively.

Try Your Smartphone Camera

Smartphone cameras these days are a lot more sophisticated than they were a few years ago. If you want to get a sense of commercial product photography in San Francisco, you don’t have to buy a high-end 50-megapixel camera with a 100-millimeter screw-on lens. Simply try a high-quality smartphone and you may be surprised at the quality of results.

Tripods Lead To Consistency

If you want consistency while shooting products — and this makes a huge difference in a catalog or advertising campaign — always shoot with a tripod. Even a stack of books will help. It helps you avoid blurry photographs and gives you more elbow room to focus on the product itself.

Work On Lighting

Choose between natural and artificial lighting carefully. See how the light affects every photograph, and keep in mind that the best look can be more convincing for a potential buyer. The right lighting arrangement can reveal critical decision-making product features when a sale hinges on a photograph.

Soften Those Shadows

Irrespective of whether you use natural or artificial light for commercial product photography in San Francisco, you will need to lessen shadows cast by potential hard light on the opposite end of a product. This can be done by using a Fill Light, Flashbulb Bounce Card or Standalone Bounce Card. Also, make sure the background resembles how you want buyers to perceive a product when they view it online.

Shoot More Images

Always shoot a variety of images to simulate the experience of looking, holding and trying merchandise in a store. Try it with different backgrounds and positions, with different poses and angles.

Commercial Product Photography In San Francisco

If you’re looking for a commercial product photographer in San Francisco, Tyler Chartier offers both studio and business photography, along with portraits. For more information, get in touch and schedule an appointment today.

How To Master Product Photography In San Francisco On A Tight Budget

Product photography matters enormously when a business intends to showcase its products in an attractive manner to entice potential buyers. It is an essential part of online as well as offline advertising and an integral factor in everything from successful magazine ads and billboards to catalogs, online ads and company websites. This post tells you more about how to take great photographs on a budget, with the help of advice from a professional product photographer in San Francisco.

Work On The Background

This is where you start, especially while working on a budget. Great product photographers in San Francisco will always focus on getting the right background because it simplifies the entire editing process. You can use a white or light backdrop, and all you need is a shooting table and light tent. Try a plastic storage container placed on its side with the lid off, and white paper or cloth on the bottom and sides to serve as diffusers and distribute the light better.

 The Right Lighting

Light defines the quality of a great product photograph. It’s difficult to get the right lighting, but it has a huge impact on results and post-processing. Natural lighting is great if you place your lightbox next to a large window. It’s easier to manipulate, saves time and hassle, and harsh light can always be diffused by placing a cloth or white paper over the window.

A Tripod Helps

When you use a tripod for product photography in San Francisco, you bring focus, consistency, and stability, while avoiding blurry images. If you can’t afford a tripod, simply use a pile of books or a stool to keep your camera fixed. There are cheap tripods available these days, so do a bit of research.

Choosing A Camera

This is obviously the most essential element for any product photography shoot in San Francisco. You can get a decent DSLR or point and shoot camera for a fairly low price these days. Avoid a wide angle lens and use the right aperture for the right shot. Also, make sure to use the correct white balance. Finally, thanks to technology, you can also use a smartphone camera because they now make great pictures possible.

Product Photography In San Francisco

Tyler Chartier offers both studio and commercial photography in San Francisco, along with product photography, business photography, and portraits. For more information, get in touch and schedule an appointment today.

Getting the Right Commercial Photographer in the Bay Area

When you are searching for the perfect commercial photographer in the Bay Area to fit your specific needs, the process can feel a bit overwhelming. Choosing a photographer is a bit like choosing a significant other: you are entering a relationship of trust, hoping that the person you have selected has your best interests at heart and truly understands your personal needs. Finding a professional that can produce the commercial photos that you need doesn’t have to be a stressful process, if you approach it with a few key things in mind.

Here are a few tips for choosing the best commercial photographer for you:

  • Ask colleagues and others in your industry for recommendations. As with many professionals, an excellent photographer will build a significant client list simply by word of mouth. If he or she has proven themselves to be at the top of their field, odds are they will have earned the enthusiastic recommendation of more than a few clients. Ask around, and see what names you hear coming up most often.
  • Review the photographer’s body of work to evaluate if their style fits what you are looking for. You want to choose someone that clearly exhibits a versatile but distinct style that matches the look you are hoping to achieve in your photos. If you need architectural or portrait photos, check to see if the photographer has experience in those areas. Product photos are a very specialized field, so look closely at your candidate to see what kind of work they produce.
  • Get to know the photographer and his team. Photography is very unique in that the client-photographer relationship requires a certain level of comfort and compatibility for success. Learn what you can about the photographer, and don’t be afraid to ask questions to determine if they are a good fit.

Tyler Chartier

As you choose your commercial photographer in the Bay Area, keep the above tips in mind to help you find someone who can create the images you need. Look for someone with a wide range of work in their portfolio, like Tyler Chartier, a well-known and respected commercial photographer in the Bay Area. The versatility, talent, and creative eye that Tyler possesses is a valuable asset for any client. To learn more about his work, contact his studio today.

Product Photography in the Bay Area: A Specialized Art

When the average person thinks about product photographer, they may imagine it to be a very simple task. After all, how challenging can it be to photograph inanimate objects that you can manipulate easily as needed? However, as professional photographer Tyler W. Chartier knows, product photography is a unique art in and of itself. This type of photography requires a special eye, and presents distinct challenges that even a seasoned photographer might be surprised by. As you are searching for an expert in product photography in the Bay Area, consider these different skills required for a photographer to create a product image that will stand out in the best way possible.

  • An ability to breathe life into inanimate objects: A quick, basic snapshot of your product is far different than the images created by the creative design process used by a professional like Tyler Chartier. As a skilled product photographer, he is able to lend a subtle sense of personality to an item through a series of techniques. To bring an element of life to a product photograph, he might add in carefully selected supporting items, arrange the product in a specific manner, or utilize a creative perspective.
  • The skill to communicate a specific brand identity: Especially if your product is part of an existing brand, you want to maintain a sense of consistency in terms of brand identity. Skilled product photographers can develop a brand story that connects with potential customers of your product, establishing a clear sense of identity that represents your brand in your desired manner.
  • A studio space with the tools to create the perfect shot: Excellent product photography requires more than just a camera; an experienced product photographer should also have a well-equipped studio where he can provide clients with a selection of backdrops and props to utilize in product shots. A well-curated selection of supporting items can mean the difference between a basic shot and one that is perfectly elevated.

Get Bay Area Professional Photography

Searching for an experienced professional who understands product photography in the Bay Area means looking for a creative, skilled artist who can create an image of your product that will make the desired impact on your potential customer. Choose a professional like Tyler W. Chartier, and you will be amazed at the levels of artistry that product photography can reach.

Tyler Chartier: Skilled Product Photographer in Santa Rosa

Often times, a photograph is the first time a potential client interacts with your business. It is a snapshot in time that has a large role to fill: it must communicate a distinct message about your business, represent your product, services, and mission, and connect with the viewer in a way that drives them to learn more. Are your company’s images sending the message you want?

How a Santa Rosa Product Photographer Can Help

It can be challenging to find a photographer with a distinct understanding of what sets an image apart. Tyler W. Chartier, a renowned product photographer in Santa Rosa, is well-known for his ability to create a photograph that tells a story. His knowledge and use of perspective, light, and styling, have enabled him to provide countless businesses with photographs that will power them towards success.

His studio offers a variety of services, which melded with his distinct talent, make Tyler the product photographer in Santa Rosa that will take your business to the next level.

  • Product – As you can imagine, designing an image that brings an inanimate object to life requires a special hand. The product photography you use to represent your products will speak volumes to the potential client, establishing a perception of identity, quality, and personality for your entire business.
  • Food – Surely you can think of an image of food you have seen that literally made your mouth water, making you wish the dish would materialize in front of you. This is the power of skilled food photography, the simple yet complex construction of an image.
  • Architecture – Bring a space alive for the viewer, whether you are looking to tell the story of your business, highlight your work as a designer or relator, or showcase your abilities in another space-centric industry.
  • People – Introduce yourself and your team to potential clients through professional photographs.

Contact Tyler W. Chartier

With the work of Tyler Chartier, you will be able to tell a story through the photographs of your products and business, forging a connection with potential clients. Contact his studio today, and begin utilizing the power of photograph for your ultimate success.

Tyler Chartier: Product Photographer in Sonoma County

As the time-worn saying goes, a picture tells a thousand words. Consider the images that you currently have representing your business, whether they are product images, food photography, or anything similar. What story are these photos telling your potential customers?

Choosing Product Photography in Sonoma County

Selecting a skilled, experienced photographer with a talented eye will have significant ripple effects that will last long past the day of the photo shoot. Tyler W. Chartier, a well-known product photographer in Sonoma County, understands the intangible details that make a product or food photo memorable. Surely you can think of a product or food photograph that you connected with, an image that made you learn more about the specific business. What set this image apart? You may not be able to name exactly how the photograph worked its magic on you, but Tyler can.

The services offered at his studio, combined with his incredible talent, make Tyler Chartier the product photographer in Sonoma County that you can trust.

  • Product – Giving life to an inanimate object requires creativity and a special eye. Photographs of your products should consistently communicate the message and brand identity you have chosen for your business. A single image can build a perception of quality and personality for your products and business, so Tyler navigates that territory very strategically and with distinct skill.
  • Food – Photographing food in a way that will connect with the viewer’s taste buds requires skill, and Tyler Chartier has proven his ability in this arena time and time again. Simple but impactful, his food photography captures the viewer’s interest and leaves them wanting more.
  • Architecture – Tell the story of your business, or showcase your work as a designer, realtor, or other space-centric business.
  • People – Allow potential clients to get to know you and your employees through professional but personalized photographs.

Tyler W. Chartier

Tyler Chartier has the skill to build a collection of images for your business that tells a story guaranteed to connect with your potential clients. Contact his studio today, and take the first step towards utilizing the power of product photography for your Sonoma County success.

 

 

The Do’s and Don’ts of Finding the Best Commercial Photographer in the Bay Area

Whether you grew up alongside the internet, or were born into a connected world, there is no doubt about its amazing ability to connect photographers with customers. However, despite the plethora of information available on demand, it can still be frustrating finding the best fit for your needs. With that in mind, here are the do’s and don’ts of finding a commercial photographer in the Bay Area, such as Tyler Chartier.

Don’t Go in Blindly – Do Define Your Goals

It is one thing to know that you need a commercial photographer; it is another thing entirely to know what you want to accomplish with your relationship with them. Before you contact potential photographers, outline your goals and desires. Are you looking for product photography for your online store? Or do you need great images for print marketing? Is your goal to secure more sales or recruit new clients? 

Don’t Pick the First Result – Do Explore Your Options

In a time of instant information, it can be tempting to go with the first result you see. However, commercial photographers throughout the Bay Area vary widely in style and technique. To ensure the best fit for your needs, it’s important to do your research and view the work of several options before settling on the one for you.

Don’t Expect Uniform Styles – Do View Multiple Portfolios

If you have a particular vision about how you want the photos to turn out it’s even more important that you view multiple portfolios. Do not assume that every commercial photographer in the Bay Area can meet your vision, but find one that has done similar work before.

Don’t Be Close Minded – Do Be Open to Professional Suggestions

Quality commercial photographers, such as Tyler Chartier, have spent years studying their craft, learning what works and what don’t. Your potential photographer may suggest alternative options for your project using this experience that may not fit into your original vision. You could end up missing out on some of the best photos by refusing to accept their suggestions. 

In the end, you want to find a photographer you can trust to clearly and beautifully portray your brand in a way that will entice sales or new clients and will not break your budget in the process. For more information, or to request a commercial photography consultation in the Bay Area, please contact the studio of Tyler Chartier today.