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Choosing a Commercial Photographer: Things to Consider

It can be quite intimidating to choose the best commercial photographer for your brand’s image. In today’s market, one of the most valuable assets that your brand has is visual content. Over the last decade, the marketing and sales have gone through a major transformation with the rise of smartphones, and the advent of social media. If you are looking to market and build your brand, you need to make sure that you choose the best commercial product photographer in Santa Rosa. With a few tips in mind, you can easily find a top-rated one who meets your needs and budget perfectly.  

Things to Consider When Choosing a Commercial Photographer

Here are a few things you should consider when choosing a commercial photographer for your business.

1. Your Needs: Obviously, the first thing to do when you are looking at commercial photographers to hire is evaluating your needs. Are these images for a new print campaign or for your website? Are you trying to make your Instagram more engaging with captivating new images? Check out your current images and branding, and determine if they are cohesive, and create a certain mood. Once you ask yourself these questions, you can begin truly addressing your needs, and choose the right commercial product photographer in Santa Rosa.

2. Your Audience: Another important thing to consider when choosing a product photographer is your audience. Every entrepreneur and business have an audience they are trying to reach, and it is an absolute must to understand that audience. Who are you trying to reach? Who is your average customer? What is their daily life like? What other things do they like? Understanding your audience will help you bring them an enjoyable experience from the first time they visit your website and create an ecosystem that breeds brand loyalty.

3. Local Talent: It is always a good idea to hire local talent for your business needs. You should begin researching local talent once you have established your needs and have developed an understanding of your audience as well as brand identity. You can read reviews and ask other local businesses that you think have some great images to recommend names. It is important to try to explore as much of a photographer’s work so that you can see if their style matches the mood of your brand. Go for photographers who produce timeless images that you can connect with on an emotional level.

When it comes to branding your business, and reaching your audience, you need to have great images that attract potential customers and create a connection with them. With the considerations mentioned above, you can choose a commercial product photographer in Santa Rosa that helps you achieve your goals. For a top-notch commercial photographer for your business, visit or call 415-264-0638 today.

The Importance of Storytelling Through Photography for Connecting the Brand and the Audience

A picture is worth a thousand words. This is an old saying that still holds true today, especially in the world of brand marketing, and creating relationships with customers. One of the buzzwords often used in recent years in marketing and the corporate world is “storytelling”. Experts say that emotions influence 90% of an individual’s purchasing decisions, which is why it is critical to engage with buyers online. Compelling photos or visuals, an interesting description of your product, and an appealing, but genuine story are the most effective ways to connect with your buyer’s emotional sense. For great storytelling through photography, you should hire the best product photographer in Bay Area for your business.

How Storytelling Through Photography Benefits Your Business

Here is a look at how storytelling through photography can benefit your business.

  • A great photograph can tell a much more powerful story than a 5-paragraph synopsis of a series of events. Photography is authentic documentation that can transport you instantaneously to unseen moments, times and places. Additionally, with technological growth and new digital media, the content that is being used is more visually compelling than it has ever been. A great product photographer in Bay Area can provide enthralling digital stories to attract and engage consumers.
  • Photographic storytelling is thriving due to the fact that smartphones, websites, social media accounts, blogs, and emails have become extensions of people. With the millions of users, and the wide range of multimedia channels that exist today, people receive unfathomable amounts of posts and information every day. This is why it is extremely important to have the perfect digital story told through the perfect digital platform, such as photography.
  • Everyone is taking photographs, but the truth is, not all of them tell rich stories. Nowadays, big brands are working with photographers to create original content for their brand to attract customers. With the growth of social platforms and fast-paced technology, brands are putting more focus on attractive and relevant content rather than using heavy text. Brands realize that investing in a product photographer in Bay Area can help connect their brand and their audience. This is a highly effective approach that results in wider engagement, traffic, and big sales.

Are you looking for a reliable product photographer who can help boost your business, and also make you connect with your audience? Look no further! Hire Tyler W. Chartier – it is the best decision you can make for your brand. Call us at 415-264-0638 to schedule a photo shoot.

How San Francisco Product Photographers Can Help Increase Your Sales

As a business owner, you are probably always looking for ways to boost sales on your e-commerce website. If you have not thought of this already, you should consider product photography. In the world of the Internet and e-commerce, the fastest and most effective way to promote your products is product photography. You should hire a reputed product photographer in San Francisco to make sure that you increase the success of your website in a way that directly escalates your revenue. With better presentation of your products, there will be more visitors to your e-commerce website, making purchases, and bumping up the sales.

How Product Photography Increases Your Sales

Here is a look at a few ways that product photographers can help boost sales in your e-commerce website.

It catches customers’ attention: A photo of your product is the first thing that potential buyers see when they visit your website. With great product photography, the items you offer look appealing, and grab the attention of potential customers. It will instantly let shoppers know if they have found what they are looking for, and will result in them purchasing that product.

It makes product details clear: Another way that a product photographer in San Francisco can help boost your sales is by showing the details of the products on offer. They will take pictures of items from all angles, so that potential customers can see all of the details clearly. When they are able to see products from different angles, they can decide to buy from your website rather than from one that does not show the product as clearly as you do.

Real photos look authentic: In the online world, authenticity sometimes takes a back seat in favor of quick wins. Many online sellers use Photoshop to enhance the presentation of their products, making them look fake. With consumers getting savvier, it is becoming easier to spot 3D renderings, and that “fake” feeling might drive them away to a seller who is willing to be more authentic or “real.” If potential customers see fake-looking images, they will doubt your products, your customer service, and your values. With real product photography, consumers will trust your website, and turn to you whenever they need the products you offer.

As you can see, product photography plays an important role in the success of your e-commerce website. However, to make sure that the images on your website bring on actual sales, you should invest in a product photographer in San Francisco who knows exactly what you need, and how to provide images that increase sales. Call Tyler W. Chartier at 415.264.0638, to shoot clear, crisp, and attractive pictures for your product portfolio.

Things to Consider While Choosing a Product Photographer

The success of any business lays in how well you market it! You have invested hundreds of dollars, perhaps thousands in product development. Now, it is time to utilize that great imagination to get return on that cost, effort, and sweat. Shooting products in front of a white background may suit some businesses, however, it doesn’t always render the best results in terms of sales you have envisioned. Therefore, it’s important to opt for superior quality product photography services in San Francisco to give your business the boost it deserves. Listed below are a few things to consider while choosing a product photographer.

What Type of Equipment they Use?

The photographer you hire must own an appropriate equipment to capture the photos that you need to accomplish your objective. The photographer must own a high-quality camera and lens. The photographer must also take care of props, staging of the pictures, and lighting.

How many Photographs will you get?

This is an important consideration while hiring a product photographer. How much bang will you get for your buck? You will get a large number of photographs if you are looking for straight forward and white background product shots. However, if you are looking for shots with models then you will get fewer photos for the same price. Interview few photographers and determine their per-image cost. This will help you pick a photographer who has the expertise to click great photos and, also offers services within your budget.

Do they have Experience in your Product Category?

While you may think that any photographer can click beautiful product shots, it is quite the opposite. Product photography is a diverse art in itself. Various approaches and lighting setups are required to get picture perfect results. Different approaches to editing are also used to put together a mind-blowing portfolio. For this reason, certain photographers specialize in certain categories. If you have invested heavily on your product, it makes sense to pick a photographer who has experience in shooting products of your niche. This will give you the results that you are looking forward to.

If you are looking for someone who specializes at product photography in San Francisco and fulfills all these considerations, then contact Tyler W. Chartier at 415.264.0638. We strive to make our customers happy by clicking beautiful photos required to boost their business!

Product Photographer in San Francisco – 5 Tips When Photographing a T-Shirt

When you are trying to showcase a product, you need an experienced product photographer in San Francisco who can capture the essence of the product. Tyler W. Chartier understands that details are extremely important. Every detail must be carefully planned and addressed, especially if you are photographing T-shirts.

Here are a few things to keep in mind for getting that perfect product photograph.

  • Iron Away Wrinkles

When you’re taking pictures of T-shirts or any other soft material, even the slightest wrinkle will show. Take a few minutes and press the shirt so it’s free of all wrinkles or creases. Gently pressing the shirt before you take the shot will minimize any creases that appear while you are positioning it.

  • Use a Mannequin

Use a mannequin to fill out the shirt. It will show the t-shirt’s cut and shape and also help to prevent wrinkling and puckering. A mannequin will also allow any design or specific detail to stand out. It’s also important to choose the right size mannequin that properly fits the shirt you are photographing.

  • Use the Right Lighting

The right lighting minimizes shadows and will make sure the design or lettering is prominent. Lighting also helps to accentuate the shape of the shirt. The right light and a well-built mannequin will show every detail of a t-shirt making for the perfect product shot. Take a few test shots and adjust the lighting if need be.

  • Check Your Camera Settings

Make sure your camera settings are accurate. The right shutter speed helps to make the most of your lighting and will allow for the best possible focus. You don’t need to overthink your settings, just make sure that the aperture is set properly to allow for the right amount of light.

  • Focus on the Details

Make sure the details are front and center. Side shots are fine if there is nothing on the front of the shirt. If there is a design, however, a full front shot will be needed to see all the little details and make the image stand out. Focusing on the details is extremely important if you want your picture to be pleasing to the eye. 

Get the Right Product Photographer in San Francisco Today

When you want the perfect T-shirt picture, you need to hire the best product photographer in San Francisco. Tyler W. Chartier has the knowledge and experience to take the best photographs possible each and every time. Schedule an appointment at the studio so you can get the best photos of your products!

Here Are The Three Best Lenses For Product Photography On The Market!

Product and food photography requires lenses that are extremely precise and that will produce crystal clear photos. Each photo must be vivid and capture every detail of an item being photographed. There are specific lenses that can help you accomplish this goal. As a commercial product photographer in San Francisco, Tyler Chartier understands what his clients are looking for. That is why he uses the best lenses in the business.

Canon EF 100mm f/2.8L macro

The Canon EF100mm f/2.8L macro lens is one of the sharpest lenses used for product photography. For many commercial photographers, it is the go-to lens for product photography

Canon EF 100mm f2.8 macro

The Canon EF 100mm f2.8 macro the non-image stabilized version – also a fantastic lens, super sharp! this is one of the best lenses around for product and commercial photography.

Canon T/S 90mm f/2.8

The Canon T/S 90mm f/2.8 is perspective correction lens – more creative options and sometime using this lens is the only way to get the shot! 

If you are interested in working with the best commercial product photographer in San Francisco, call Tyler Chartier. With his many years of experience, he knows exactly what lens to use to create the perfect image. Call and schedule your photo shoot today!

How To Choose Between White Backgrounds and Photographing Products In Context

Choosing a background when photographing products is one of the biggest decisions you will make if you want good, high-quality photos. If you are trying to advertise your product, you want to put it in the best light possible. Regular white backgrounds are great for showcasing an item but if you really want it to stand out, you have to go the extra mile and put your item in an environment where it will have a bigger impact. When you hire a commercial photographer in San Francisco, you get an informed decision about choosing the perfect background for your product.

White Backgrounds

White backgrounds are often used for contrast. While white is an excellent option in most cases, you want something personal if you expect to catch someone’s attention. Save white for the special photos where you are only showcasing an item instead of trying to sell it with a purpose.

Backgrounds Related to the Product

Choose backgrounds that have a connection to the main object of the photo. For a basketball, the setting could be a full court shot or photograph of a rim with bleachers in the background. Tie everything together into a simple setting that makes a statement. The right background can sometimes be the most important part of the picture.

High Resolution

High resolution images are clear and crisp. They are extremely sharp and will allow someone looking at the photo to get up close and personal. They can see the tiniest details and get an accurate idea of what the object really looks like. Photos that have the highest resolution can help to answer questions potential customers may have about a product.


Lighting is the most important part of any photograph. The right lighting eliminates shadows, brings out the tiniest detail and allows the object to be seen as it really is. When you want your object to stand out, the lighting you choose will pull out the important aspect and gently shade any flaws.

When you need to hire an exceptional commercial photographer in San Francisco for product photography, the first person to call is Tyler Chartier. His years of experience and eye for perfection will help you choose the perfect background for whatever you need photos of. He can provide you with photos that will make even the most basic items look fabulous. For more information, contact the office today.