Choosing a Commercial Photographer: Things to Consider

It can be quite intimidating to choose the best commercial photographer for your brand’s image. In today’s market, one of the most valuable assets that your brand has is visual content. Over the last decade, the marketing and sales have gone through a major transformation with the rise of smartphones, and the advent of social media. If you are looking to market and build your brand, you need to make sure that you choose the best commercial product photographer in Santa Rosa. With a few tips in mind, you can easily find a top-rated one who meets your needs and budget perfectly.  

Things to Consider When Choosing a Commercial Photographer

Here are a few things you should consider when choosing a commercial photographer for your business.

1. Your Needs: Obviously, the first thing to do when you are looking at commercial photographers to hire is evaluating your needs. Are these images for a new print campaign or for your website? Are you trying to make your Instagram more engaging with captivating new images? Check out your current images and branding, and determine if they are cohesive, and create a certain mood. Once you ask yourself these questions, you can begin truly addressing your needs, and choose the right commercial product photographer in Santa Rosa.

2. Your Audience: Another important thing to consider when choosing a product photographer is your audience. Every entrepreneur and business have an audience they are trying to reach, and it is an absolute must to understand that audience. Who are you trying to reach? Who is your average customer? What is their daily life like? What other things do they like? Understanding your audience will help you bring them an enjoyable experience from the first time they visit your website and create an ecosystem that breeds brand loyalty.

3. Local Talent: It is always a good idea to hire local talent for your business needs. You should begin researching local talent once you have established your needs and have developed an understanding of your audience as well as brand identity. You can read reviews and ask other local businesses that you think have some great images to recommend names. It is important to try to explore as much of a photographer’s work so that you can see if their style matches the mood of your brand. Go for photographers who produce timeless images that you can connect with on an emotional level.

When it comes to branding your business, and reaching your audience, you need to have great images that attract potential customers and create a connection with them. With the considerations mentioned above, you can choose a commercial product photographer in Santa Rosa that helps you achieve your goals. For a top-notch commercial photographer for your business, visit or call 415-264-0638 today.

The Importance of Storytelling Through Photography for Connecting the Brand and the Audience

A picture is worth a thousand words. This is an old saying that still holds true today, especially in the world of brand marketing, and creating relationships with customers. One of the buzzwords often used in recent years in marketing and the corporate world is “storytelling”. Experts say that emotions influence 90% of an individual’s purchasing decisions, which is why it is critical to engage with buyers online. Compelling photos or visuals, an interesting description of your product, and an appealing, but genuine story are the most effective ways to connect with your buyer’s emotional sense. For great storytelling through photography, you should hire the best product photographer in Bay Area for your business.

How Storytelling Through Photography Benefits Your Business

Here is a look at how storytelling through photography can benefit your business.

  • A great photograph can tell a much more powerful story than a 5-paragraph synopsis of a series of events. Photography is authentic documentation that can transport you instantaneously to unseen moments, times and places. Additionally, with technological growth and new digital media, the content that is being used is more visually compelling than it has ever been. A great product photographer in Bay Area can provide enthralling digital stories to attract and engage consumers.
  • Photographic storytelling is thriving due to the fact that smartphones, websites, social media accounts, blogs, and emails have become extensions of people. With the millions of users, and the wide range of multimedia channels that exist today, people receive unfathomable amounts of posts and information every day. This is why it is extremely important to have the perfect digital story told through the perfect digital platform, such as photography.
  • Everyone is taking photographs, but the truth is, not all of them tell rich stories. Nowadays, big brands are working with photographers to create original content for their brand to attract customers. With the growth of social platforms and fast-paced technology, brands are putting more focus on attractive and relevant content rather than using heavy text. Brands realize that investing in a product photographer in Bay Area can help connect their brand and their audience. This is a highly effective approach that results in wider engagement, traffic, and big sales.

Are you looking for a reliable product photographer who can help boost your business, and also make you connect with your audience? Look no further! Hire Tyler W. Chartier – it is the best decision you can make for your brand. Call us at 415-264-0638 to schedule a photo shoot.

Things to Consider While Choosing a Product Photographer

The success of any business lays in how well you market it! You have invested hundreds of dollars, perhaps thousands in product development. Now, it is time to utilize that great imagination to get return on that cost, effort, and sweat. Shooting products in front of a white background may suit some businesses, however, it doesn’t always render the best results in terms of sales you have envisioned. Therefore, it’s important to opt for superior quality product photography services in San Francisco to give your business the boost it deserves. Listed below are a few things to consider while choosing a product photographer.

What Type of Equipment they Use?

The photographer you hire must own an appropriate equipment to capture the photos that you need to accomplish your objective. The photographer must own a high-quality camera and lens. The photographer must also take care of props, staging of the pictures, and lighting.

How many Photographs will you get?

This is an important consideration while hiring a product photographer. How much bang will you get for your buck? You will get a large number of photographs if you are looking for straight forward and white background product shots. However, if you are looking for shots with models then you will get fewer photos for the same price. Interview few photographers and determine their per-image cost. This will help you pick a photographer who has the expertise to click great photos and, also offers services within your budget.

Do they have Experience in your Product Category?

While you may think that any photographer can click beautiful product shots, it is quite the opposite. Product photography is a diverse art in itself. Various approaches and lighting setups are required to get picture perfect results. Different approaches to editing are also used to put together a mind-blowing portfolio. For this reason, certain photographers specialize in certain categories. If you have invested heavily on your product, it makes sense to pick a photographer who has experience in shooting products of your niche. This will give you the results that you are looking forward to.

If you are looking for someone who specializes at product photography in San Francisco and fulfills all these considerations, then contact Tyler W. Chartier at 415.264.0638. We strive to make our customers happy by clicking beautiful photos required to boost their business!

How To Choose Between White Backgrounds and Photographing Products In Context

Choosing a background when photographing products is one of the biggest decisions you will make if you want good, high-quality photos. If you are trying to advertise your product, you want to put it in the best light possible. Regular white backgrounds are great for showcasing an item but if you really want it to stand out, you have to go the extra mile and put your item in an environment where it will have a bigger impact. When you hire a commercial photographer in San Francisco, you get an informed decision about choosing the perfect background for your product.

White Backgrounds

White backgrounds are often used for contrast. While white is an excellent option in most cases, you want something personal if you expect to catch someone’s attention. Save white for the special photos where you are only showcasing an item instead of trying to sell it with a purpose.

Backgrounds Related to the Product

Choose backgrounds that have a connection to the main object of the photo. For a basketball, the setting could be a full court shot or photograph of a rim with bleachers in the background. Tie everything together into a simple setting that makes a statement. The right background can sometimes be the most important part of the picture.

High Resolution

High resolution images are clear and crisp. They are extremely sharp and will allow someone looking at the photo to get up close and personal. They can see the tiniest details and get an accurate idea of what the object really looks like. Photos that have the highest resolution can help to answer questions potential customers may have about a product.


Lighting is the most important part of any photograph. The right lighting eliminates shadows, brings out the tiniest detail and allows the object to be seen as it really is. When you want your object to stand out, the lighting you choose will pull out the important aspect and gently shade any flaws.

When you need to hire an exceptional commercial photographer in San Francisco for product photography, the first person to call is Tyler Chartier. His years of experience and eye for perfection will help you choose the perfect background for whatever you need photos of. He can provide you with photos that will make even the most basic items look fabulous. For more information, contact the office today. 

A Beginner’s Guide To Commercial Product Photography In San Francisco

The importance of product photography cannot be underestimated when it comes to advertising and marketing to a potential customer. Needless to say, if you’re looking for spectacular results, always turn to a professional commercial product photographer in San Francisco. For a start though, here are a few things to help you get a sense of all the elements that go into making a great product photograph, from the right equipment and lighting to using a background effectively.

Try Your Smartphone Camera

Smartphone cameras these days are a lot more sophisticated than they were a few years ago. If you want to get a sense of commercial product photography in San Francisco, you don’t have to buy a high-end 50-megapixel camera with a 100-millimeter screw-on lens. Simply try a high-quality smartphone and you may be surprised at the quality of results.

Tripods Lead To Consistency

If you want consistency while shooting products — and this makes a huge difference in a catalog or advertising campaign — always shoot with a tripod. Even a stack of books will help. It helps you avoid blurry photographs and gives you more elbow room to focus on the product itself.

Work On Lighting

Choose between natural and artificial lighting carefully. See how the light affects every photograph, and keep in mind that the best look can be more convincing for a potential buyer. The right lighting arrangement can reveal critical decision-making product features when a sale hinges on a photograph.

Soften Those Shadows

Irrespective of whether you use natural or artificial light for commercial product photography in San Francisco, you will need to lessen shadows cast by potential hard light on the opposite end of a product. This can be done by using a Fill Light, Flashbulb Bounce Card or Standalone Bounce Card. Also, make sure the background resembles how you want buyers to perceive a product when they view it online.

Shoot More Images

Always shoot a variety of images to simulate the experience of looking, holding and trying merchandise in a store. Try it with different backgrounds and positions, with different poses and angles.

Commercial Product Photography In San Francisco

If you’re looking for a commercial product photographer in San Francisco, Tyler Chartier offers both studio and business photography, along with portraits. For more information, get in touch and schedule an appointment today.

Getting the Right Commercial Photographer in the Bay Area

When you are searching for the perfect commercial photographer in the Bay Area to fit your specific needs, the process can feel a bit overwhelming. Choosing a photographer is a bit like choosing a significant other: you are entering a relationship of trust, hoping that the person you have selected has your best interests at heart and truly understands your personal needs. Finding a professional that can produce the commercial photos that you need doesn’t have to be a stressful process, if you approach it with a few key things in mind.

Here are a few tips for choosing the best commercial photographer for you:

  • Ask colleagues and others in your industry for recommendations. As with many professionals, an excellent photographer will build a significant client list simply by word of mouth. If he or she has proven themselves to be at the top of their field, odds are they will have earned the enthusiastic recommendation of more than a few clients. Ask around, and see what names you hear coming up most often.
  • Review the photographer’s body of work to evaluate if their style fits what you are looking for. You want to choose someone that clearly exhibits a versatile but distinct style that matches the look you are hoping to achieve in your photos. If you need architectural or portrait photos, check to see if the photographer has experience in those areas. Product photos are a very specialized field, so look closely at your candidate to see what kind of work they produce.
  • Get to know the photographer and his team. Photography is very unique in that the client-photographer relationship requires a certain level of comfort and compatibility for success. Learn what you can about the photographer, and don’t be afraid to ask questions to determine if they are a good fit.

Tyler Chartier

As you choose your commercial photographer in the Bay Area, keep the above tips in mind to help you find someone who can create the images you need. Look for someone with a wide range of work in their portfolio, like Tyler Chartier, a well-known and respected commercial photographer in the Bay Area. The versatility, talent, and creative eye that Tyler possesses is a valuable asset for any client. To learn more about his work, contact his studio today.

The Do’s and Don’ts of Finding the Best Commercial Photographer in the Bay Area

Whether you grew up alongside the internet, or were born into a connected world, there is no doubt about its amazing ability to connect photographers with customers. However, despite the plethora of information available on demand, it can still be frustrating finding the best fit for your needs. With that in mind, here are the do’s and don’ts of finding a commercial photographer in the Bay Area, such as Tyler Chartier.

Don’t Go in Blindly – Do Define Your Goals

It is one thing to know that you need a commercial photographer; it is another thing entirely to know what you want to accomplish with your relationship with them. Before you contact potential photographers, outline your goals and desires. Are you looking for product photography for your online store? Or do you need great images for print marketing? Is your goal to secure more sales or recruit new clients? 

Don’t Pick the First Result – Do Explore Your Options

In a time of instant information, it can be tempting to go with the first result you see. However, commercial photographers throughout the Bay Area vary widely in style and technique. To ensure the best fit for your needs, it’s important to do your research and view the work of several options before settling on the one for you.

Don’t Expect Uniform Styles – Do View Multiple Portfolios

If you have a particular vision about how you want the photos to turn out it’s even more important that you view multiple portfolios. Do not assume that every commercial photographer in the Bay Area can meet your vision, but find one that has done similar work before.

Don’t Be Close Minded – Do Be Open to Professional Suggestions

Quality commercial photographers, such as Tyler Chartier, have spent years studying their craft, learning what works and what don’t. Your potential photographer may suggest alternative options for your project using this experience that may not fit into your original vision. You could end up missing out on some of the best photos by refusing to accept their suggestions. 

In the end, you want to find a photographer you can trust to clearly and beautifully portray your brand in a way that will entice sales or new clients and will not break your budget in the process. For more information, or to request a commercial photography consultation in the Bay Area, please contact the studio of Tyler Chartier today.

A Few of the Techniques Used by Your Commercial Photographer in the Bay Area

Great commercial photography invokes emotion and action into the viewer, but to achieve this level of effect requires a keen eye for detail, knowledge of light and color, and experience. To accomplish this, a commercial photographer in the Bay Area uses the following techniques.

Using Composition to Draw the Eye

Experienced commercial photographers know how to set up a photo to achieve certain results. This often involves carefully considering the composition of the overall picture and how it relates to the main goal. You want to draw the eye across the image, first on the main focal point and then to the parting message. 

Carefully Planned Lighting

Lighting plays a huge role in photography and professional commercial photographers know how to use lighting to convey the message, entice the viewer, and invoke emotion. Simply changing the angle of the light source can drastically alter the mood of the entire photo.

Precisely Placed Props and Talent

Every detail within commercial photography is carefully considered, from the beads of condensation rolling down the ice cold beverage to the accessories worn by the models. Every aspect must support or enhance the entire photo’s message and the company’s brand image.

Using Color to Influence Emotion

Colors have extraordinary power over the human mind and expert photographers know how to use this power to create both visually stunning and effective commercial pictures. Red, for example, is known for portraying passion, heat, or hunger, while blue is more known to represent feelings of sadness, peace, and coolness.

Modern Technology 

Innovations have greatly expanded what a commercial photographer in the Bay Area can accomplish for their clients. High-speed cameras, for example, show details that were previously unseen and digital editing provides endless options for creating drama and inspiring emotions

Multiple Photos in a Single Session

Professional commercial photographers never just take one or two photos in a given session, they can take hundreds. By taking photos from multiple angles, using different camera settings can result in a lot of wonderful pictures and this technique allows for a greater chance at snapping the ultimate photograph of the product. 

It takes years of practice and study to create stunning images that support the message and create a response from the viewer. To learn how a commercial photographer, such as Tyler Chartier, can elevate your commercial photographs, please contact his offices in the San Francisco Bay Area today!