Photographs are one of the best ways to get new customers to notice your product. However, simply snapping a quick shot and uploading it to your social media is not enough. It takes a keen eye and attention to detail.
- The Importance of Photos in Your Online Presence
Your business’s online presence plays a vital role in your continued success. With each passing day, we as a society become more connected to the internet and businesses must keep up to remain on the forefront. To do this, they often design websites and social media profiles to reach more customers. However, these endeavors will only take you so far without plenty of high-quality photos from a professional commercial product photographer, such as Tyler Chartier.
You want your photos to highlight all the best features to persuade potential customers to take the next step and actually purchase your products. Poor quality photos might end up costing you more in lost sales than you would have spent on a professional.
- The Benefits of a Professional Commercial Product Photographer
Professional photographers are intimately aware of how light, shadow, and angle affect the outcome and they use this experience to create stunning product photos that not only showcase the product in the best possible way but persuades customers to take the next step towards purchasing them.
While this experience is highly valuable, smaller businesses may find it just out of their current budget. Here are a few tips for do-it-yourself product photography:
The higher end equipment, though expensive, provide a wider range of options, however, these are not required and great looking pictures can be captured with basic equipment, or even your smart phone.
- Stick with a solid white background to showcase your product without risking it blending into a more complex background.
- Use the sunlight that comes in through a window instead of the inside lights but avoid direct sunlight.
- Take multiple shots from several angles so you can compare quality and settle for the one that highlights your product the best.
- Stabilize the camera with a tripod to avoid movement.
- Invest in either photo retouching software or outsource the refinishing work to achieve the best possible picture.
For more information, or to request a consultation with a commercial product photographer in the San Francisco Bay Area, please contact the offices of Tyler Chartier today and see the difference for yourself.