How To Master Product Photography In San Francisco On A Tight Budget

Product photography matters enormously when a business intends to showcase its products in an attractive manner to entice potential buyers. It is an essential part of online as well as offline advertising and an integral factor in everything from successful magazine ads and billboards to catalogs, online ads and company websites. This post tells you more about how to take great photographs on a budget, with the help of advice from a professional product photographer in San Francisco.

Work On The Background

This is where you start, especially while working on a budget. Great product photographers in San Francisco will always focus on getting the right background because it simplifies the entire editing process. You can use a white or light backdrop, and all you need is a shooting table and light tent. Try a plastic storage container placed on its side with the lid off, and white paper or cloth on the bottom and sides to serve as diffusers and distribute the light better.

 The Right Lighting

Light defines the quality of a great product photograph. It’s difficult to get the right lighting, but it has a huge impact on results and post-processing. Natural lighting is great if you place your lightbox next to a large window. It’s easier to manipulate, saves time and hassle, and harsh light can always be diffused by placing a cloth or white paper over the window.

A Tripod Helps

When you use a tripod for product photography in San Francisco, you bring focus, consistency, and stability, while avoiding blurry images. If you can’t afford a tripod, simply use a pile of books or a stool to keep your camera fixed. There are cheap tripods available these days, so do a bit of research.

Choosing A Camera

This is obviously the most essential element for any product photography shoot in San Francisco. You can get a decent DSLR or point and shoot camera for a fairly low price these days. Avoid a wide angle lens and use the right aperture for the right shot. Also, make sure to use the correct white balance. Finally, thanks to technology, you can also use a smartphone camera because they now make great pictures possible.

Product Photography In San Francisco

Tyler Chartier offers both studio and commercial photography in San Francisco, along with product photography, business photography, and portraits. For more information, get in touch and schedule an appointment today.

Product Photography in the Bay Area: A Specialized Art

When the average person thinks about product photographer, they may imagine it to be a very simple task. After all, how challenging can it be to photograph inanimate objects that you can manipulate easily as needed? However, as professional photographer Tyler W. Chartier knows, product photography is a unique art in and of itself. This type of photography requires a special eye, and presents distinct challenges that even a seasoned photographer might be surprised by. As you are searching for an expert in product photography in the Bay Area, consider these different skills required for a photographer to create a product image that will stand out in the best way possible.

  • An ability to breathe life into inanimate objects: A quick, basic snapshot of your product is far different than the images created by the creative design process used by a professional like Tyler Chartier. As a skilled product photographer, he is able to lend a subtle sense of personality to an item through a series of techniques. To bring an element of life to a product photograph, he might add in carefully selected supporting items, arrange the product in a specific manner, or utilize a creative perspective.
  • The skill to communicate a specific brand identity: Especially if your product is part of an existing brand, you want to maintain a sense of consistency in terms of brand identity. Skilled product photographers can develop a brand story that connects with potential customers of your product, establishing a clear sense of identity that represents your brand in your desired manner.
  • A studio space with the tools to create the perfect shot: Excellent product photography requires more than just a camera; an experienced product photographer should also have a well-equipped studio where he can provide clients with a selection of backdrops and props to utilize in product shots. A well-curated selection of supporting items can mean the difference between a basic shot and one that is perfectly elevated.

Get Bay Area Professional Photography

Searching for an experienced professional who understands product photography in the Bay Area means looking for a creative, skilled artist who can create an image of your product that will make the desired impact on your potential customer. Choose a professional like Tyler W. Chartier, and you will be amazed at the levels of artistry that product photography can reach.

How to Tell if Your Bay Area Business Will Benefit from 360° Product Photography

It’s not a secret that high-quality product photography can make or break a sale, particularly for online retailers. However, with all the styles and techniques utilized by professionals such as Tyler Chartier, knowing the best style for your business can be confusing. One of the newest techniques for online product imaging is 360° photography. 

What is 360° Product Photography?

As its name implies, 360° photography allows viewers to see every angle of a product, often in an interactive manner. However, to achieve this, the photographer must snap dozens of pictures of the item from all angles and smoothly compile them using specialized software.

The results provide potential buyers with a better idea of how the item looks, works, and would fit their needs. Here’s how to tell if it’s the right style of product photography for you Bay Area business.

Would You Like to Improve Customer Confidence?

Too often, online customers will abandon their selections because they simply cannot get a good feel for how the product looks.

When there are just one or two still photographs, this can leave a lot up to the imagination. However, when customers can zoom in, rotate, and see the product from every angle, they are more likely to go through with the sale, confident that they are buying what they really want. This also translates into fewer returns and the related expenses.

Do You Want to Stand Out From the Competition?

360° product photography in the Bay Area is still relatively new, allowing businesses to get ahead of the competition and stay on the cutting edge. This can further improve customer confidence that your products are also on the leading edge of your competition and can help encourage repeat business. 

Could You Benefit From More Marketing Options?

When you decide to have 360° product photography, the photographer must take dozens of pictures of each item. This allows you greater options for marketing images than standard photography.

Now you will be able to use new pictures of the product for each campaign without having to set up additional photography services.

360° product photography is quickly gaining popularity in the Bay Area. To learn more about this valuable technique or to request a product photography consultation with one of the area’s leading professionals, please contact the studio of Tyler Chartier today.

Why Your eCommerce Website Requires Product Photography from a Bay Area Expert

One of the most persistent challenges for companies trying to sell their products online is the need to create professional photography that compels buyers to action. Professional photography can make all the difference in terms of product sales, but it’s important to know more on why companies are now using professionals for their site’s photography requirements. In this latest post, we’ll explore the benefits of working with local Bay Area professionals for your site’s product photography.

They’re Immediately Seen

The photos on your company website are one of the first items that your visitors will notice when learning about your business. It’s important that you make that immediate impact with photos that highlight the value of your company and its produce line.

Photos can Improve Product Knowledge

One of the most difficult issues your customers will face when reviewing products online is trying to learn more on product performance. Your product photography can provide Bay Area customers with more knowledge on the interior of the system, its components and its practical value. Photography teams can work with you to create pictures that provide an inside view of the system and its performance.

Photos Build Trust

Trust is essential when trying to appeal to new buyers. They need to know that your products hold lasting value and photos are one of the best ways to build trust in the product and its performance. When you show that you’re committed to presenting your products professionally, you can show the user that you’re a professional company and can be relied upon for expert service and product value over the coming years.

Gain the Competitive Edge

Gaining the competitive edge in the online marketplace can be achieved by using professional photographs with seamless precision in your marketing campaigns. When your photos show the caliber of your product and your company, customers will begin to move away from competitor products and to place their trust and their money into your brand. And because stylish photos can now be disseminated easily via social media, you can quickly boost your brand with the right photo selection.

Tyler Chartier is now offering high quality product photography for all Bay Area companies. To discover more on his work and services, contact his offices directly today!