A Guide to Food Photography in Sonoma County

The goal of food photography is to enliven the senses and to entice the consumer to want to try the product being photographed. Many don’t know where to begin when considering the value that professional food photography might bring to their campaigns.  Within this latest post, we’ll take a look at the benefits of food photography for Sonoma County businesses and outline the photographic process.

Food Photography Ideal for Menus

One of the reasons so many restaurants are now working with food photography experts is to enhance the appeal of their menus. Working with a qualified photographer can help an organization to move forward in appealing to patrons and to showcase their food items in their best possible light. When a restaurant highlights their signature dishes in high clarity photographs, it can entice a patron to try a new option from the menu. This is particularly important for growing restaurant businesses committing to building a loyal base of patrons.

Maximize Online Branding

We know that online branding can help improve a business and appeal to a new marketplace, but most don’t know that food photography can ensure their Sonoma County business thrives within the online sector of their marketplaces. The latest data shows that customers are engaged in online photography across the company’s websites and social media platforms and that online photography has a significant impact on the net sales of companies within the digital marketplace. It’s important that growing companies work with trusted professionals in the photography business in order to achieve a high-level return on investment. Professionals know the standards patrons expect and can create photography to meet a specific branding goal.

Pictures Make Customers Hungry

We know that pictures of food can increase the demand for that item within a restaurant’s menu. But studies also show that simply seeing pictures of food can make us hungry. This is ideal for restaurants advertising in local transit hubs for example. A restaurant might place an advertisement with a photograph at a train station to make customers hungry before they travel near the restaurant. The technique has been shown to increase restaurant sales significantly.

Tyler Chartier is here to guide you in choosing food photography services for your business. To learn more about our work, call us today!

Tips for Finding a San Francisco Commercial Photographer for Outstanding Photos

Finding a commercial photographer involves committing to comprehensive research and then reviewing the skills required for the project. If your business has a specific commercial photography project in mind, it’s imperative you begin searching for a qualified photographer early in this process. Tyler Chartier has experience in this industry and in this latest post, highlights how to find a qualified commercial photographer for work in San Francisco.

Review Online Catalogues

Finding a trusted San Francisco commercial photographer requires you to review their pictures directly and determine whether they have the quality required to provide you with a lasting return on investment in their services. Many photographers now have online catalogs that can be reviewed directly on their website. Look through all photos carefully. Does the photographer have a clear understanding of the subject and the context of the photography?

Book a Consultation First

Sometimes you only realize that the match isn’t right when you meet in person, and this can be the case when reviewing the work of a San Francisco commercial photographer. Ask them to meet you in person to discuss the details of the project. You might find they don’t have the requisite communication skills you expected for the project. Ask them about their past experience and any projects they’ve completed recently. What were the challenges they experienced during these projects and what would they bring to your company and its photographic needs?

Make Sure their Timeline Matches Yours

The timeline for the project should be a leading consideration when choosing a San Francisco commercial photographer. Is the photographer available within the coming weeks to complete the work? Tell the photographer about your preferred timeline and make sure you can work together on the plan before signing a deal for the service. Discuss what you wish to accomplish and make sure the photographer gives you full and comprehensive details on their requirements before their work begins.

Choosing a qualified commercial photographer can help your organization stand out for its professionalism across the marketplace. Tyler Chartier has experience in this area of the industry and is here to help turn your concepts into stunning, high-clarity reality. To learn more, call about our commercial photography services now.

The Process for Finding and Hiring a Qualified Bay Area Commercial Photographer

A commercial photographer can have a significant impact on your business. They can help your organization appeal to new audiences and ensure that your company is seen in the best possible light within its promotions. But the process for hiring a Bay Area commercial photographer is not always simple. And within this latest post, we’ll explore more on how to find and hire a qualified Bay Area commercial photographer.

Speak with Others in the Industry

The first step you can take to find trusted commercial photography is to speak with others in your industry. Use the opportunity at trade shows and at other business conferences to try to find companies with experience working with local professionals. Ask them about the type of work the professional did for them and whether they would recommend the service. Make sure that you consider at least two opinions about a particular photographer before choosing their work

Look at Reviews Online

Many companies offering the services of a commercial photographer in the Bay Area now advertise online. And this means they will have reviews of their work for you to analyze. Make sure the review discusses the specialist’s work ethic and how they will able to make a unique impression within their work. Look for reputable review sites that include a number of reviews by past clients.

Analyze their Portfolio in Person

Once you’ve had the opportunity to look at reviews and speak with other companies in the marketplace, it’s time to analyze the photographer’s portfolio. Ask them to bring a portfolio of their work to their meeting with you and ensure they explain the thought behind each piece. This will help you to understand the commercial photographer and gain more information on their local Bay Area experience.

Book Well in Advance of Deadlines

If your team has deadlines for their photography, make sure that the services are booked months in advance. One of the benefits of this process is that it will help you ensure that the Bay Area commercial photographer is able to plan out their work effectively. They’ll be able to choose the locations and maximize their resources in booking the shoot. They’ll also be able to ensure that your team is fully prepared for the commercial photography shoot. This can help to streamline the process and save you money throughout.

Tyler Chartier is now considered the top commercial photographer in the Bay Area marketplace. To learn more on his services, call today!