Poor Product Photos Decrease Your Sales Potential – Commercial Product Photographer in San Francisco

The ultimate goal of being in business is to try and sell your products and services to the customers who need them. Your descriptions and info must be well-written and concise. But just as important, your photos have to be spot-on, showcasing your product in the best light possible. The right commercial product photographer in San Francisco can take photos that make your product stand out.

Maximize Your Product’s Potential

You must always maximize your product’s potential. Poor quality photos may not give an accurate representation of your product causing it to be overlooked by potential customers. The right angle, the right light, and perfect background will allow you to get photos of your product that accentuate its positives while minimizing the negatives. Professionally taken product photos also help to boost your brand. Products that look their very best will sell more quickly and help you to solidify your reputation as someone who sells quality merchandise.

Make Your Photos Share-Worthy!

One of the best ways to promote your product is online. Whether you choose to use a website or a social media outlet, the product photos you use need to be high definition and of excellent quality. The wrong lighting or poor angles can be disastrous on a large scale. Always make sure your photos are “share-worthy”. Well-crafted photos will get shared and liked much more often than those that aren’t up to par. Shared photos extend your reach and will be seen by more people than you realize. So, make each one count!

Hire A Professional Commercial Product Photographer in San Francisco!

If you want the best product photos, you need to hire the best commercial product photographer in San Francisco. Product photographers take the time to look at your product, find its best vantage point and take pictures that will attract a potential customer’s attention. When a person sees a photograph they like, they are more likely to share it and promote it via social media. 

Tyler W. Chartier

Tyler W. Chartier knows product photographer and continually strives to give each customer the highest quality photos. Whether you sell lawn tools or are the owner of one of San Francisco’s best restaurants, the right photographs will not only boost your business but make you a household name in the process. When you want product photography that will showcase your product and boost your sales, contact Tyler W. Chartier Photography today! 

 

How to Create Product Photography on a Tight Budget

These days, if you’ve got a product to sell, you need crisp eye-catching images or else those customers are just going to point, click, or swipe elsewhere. Product photography is an art that requires certain supplies to make your images shine. The good news is that your shopping list isn’t that large or expensive.

 

Tyler Chartier is one of the leading commercial product photographers in San Francisco, and he’s shared some of his insight with you here.

 

Your Smartphone is a Great Camera  

That’s right, you don’t have to invest thousands of dollars in a new camera. The cameras in today’s smartphones are great! All other things equal, a better camera will produce better images, but in most cases improving the composition and lighting will have more impact on your photo than using a better camera.

 

Keep it Consistent with a Tripod

If you want consistent product images, you’ll need to use a tripod. You can find as many tripod options as there are cameras and smartphones – pick one that fits your budget and is easy to use.

 

Choose Your Lighting

Natural light vs artificial light is the question… While natural light seems easier at first glance, it actually makes it very difficult to get consistent results because natural light is dynamic. The character and color of the light changes throughout the day and throughout the year. Artificial light is a little harder to get the hang of at first, but it’s well worth the effort because your product photography will have consistent color and character of light. 

 

Soften Your Shadows

Whether you choose natural or artificial lighting, you’ll likely want to soften (or lessen) any shadows on your product. The easiest way to do this is with a simple bounce – which is photography speak for a white piece of material that reflects the main light into the shadows

 

Take a Variety of Shots

In your store, a customer may pick up the product hold it, turn it around, or try it on. You have to give online shoppers a similar experience. If you’re shooting clothing you may want to shoot the garments flat against a background, as well as on a mannequin. You may want to have a model wear them for some additional shots and different looks.

 

Contact Tyler Chartier for more info on commercial product photography!

Now you have the tips to take those beginner product shots from good to great. For more tips, you can visit our website. If you require a commercial product photographer in San Francisco, contact Tyler Chartier today.

The Beginner’s Guide to Product Photography

These days, if you’ve got a product to sell, you need crisp eye-catching images or else those customers are just going to point, click, or swipe elsewhere. Product photography is an art that requires certain supplies to make your images shine. The good news is that your shopping list isn’t that large or expensive.

 

Tyler Chartier is one of the leading commercial product photographers in San Francisco, and he’s shared some of his insight with you here.

 

Your Smartphone is a Great Camera  

That’s right, you don’t have to invest thousands of dollars in a new camera. The cameras in today’s smartphones are great! All other things equal, a better camera will produce better images, but in most cases improving the composition and lighting will have more impact on your photo than using a better camera.

 

Keep it Consistent with a Tripod

If you want consistent product images, you’ll need to use a tripod. You can find as many tripod options as there are cameras and smartphones – pick one that fits your budget and is easy to use.

 

Choose Your Lighting

Natural light vs artificial light is the question… While natural light seems easier at first glance, it actually makes it very difficult to get consistent results because natural light is dynamic. The character and color of the light changes throughout the day and throughout the year. Artificial light is a little harder to get the hang of at first, but it’s well worth the effort because your product photography will have consistent color and character of light. 

 

Soften Your Shadows

Whether you choose natural or artificial lighting, you’ll likely want to soften (or lessen) any shadows on your product. The easiest way to do this is with a simple bounce – which is photography speak for a white piece of material that reflects the main light into the shadows

 

Take a Variety of Shots

In your store, a customer may pick up the product hold it, turn it around, or try it on. You have to give online shoppers a similar experience. If you’re shooting clothing you may want to shoot the garments flat against a background, as well as on a mannequin. You may want to have a model wear them for some additional shots and different looks.

 

Contact Tyler Chartier for more info on commercial product photography!

Now you have the tips to take those beginner product shots from good to great. For more tips, you can visit our website. If you require a commercial product photographer in San Francisco, contact Tyler Chartier today.

Tyler Chartier Answers the Question: Where Can I Find Business Photography Workshops Near Me?

April 6, 2018 – Petaluma, CA-based photographer Tyler Chartier is now offering a guide to taking better business photographs as part of a new workshop. For those who are asking the question, “Where can I find photography workshops near me?” the Better Business Photos workshop will provide an explanation regarding why so many photos fail and introduce concepts such as how to use light in photos and finding emotion in faces for business photography. The one-day workshop will take place on April 27, 2018, from 9 am to 5 pm at the Hotel Petaluma.

By booking photography workshops, business owners and other professionals can improve their understanding of challenging image creation concepts. Images are becoming an ever more valuable means to promote companies online, and so there’s never been a better time to ask the question “Where can I find business photography workshops near me?”. One of the leading options in the industry is the Better Business Photos class offered by Tyler Chartier.

Within Tyler Chartier’s photography workshop, business owners will learn how to use light to evoke the ideal emotion within their audiences. They’ll learn concepts such as scene staging and building a storytelling mindset. They’ll also be guided on how to determine when an image is the right image or simply a good-looking photo.

Tyler Chartier

Book your spot in this highly popular photography workshop today! Class sizes are limited so each person has one-on-one time with instructor Tyler Chartier. Call today at 415.264.0638 to confirm your booking or visit https://tylerchartier.com/product/better-business-photoswith-the-camera-you-have/ for more information.

Inside the Studio of a Commercial Photographer in Santa Rosa

A commercial photographer in Santa Rosa offers more than just portrait photography. They can also do product photography and photos for advertising purposes. This can involve headshots for business professionals and passports, as well as photos for businesses in general. The studio of a commercial photographer in Santa Rosa will contain a wide variety of tools.

  • Cameras

A photographer’s cameras are the most important piece of inventory they have in their studio. Some may have five or six cameras that are set up for different types of photography. Different lenses and tripods allow them to take many kinds of photos ranging from portraits to action/sports shots. With commercial photography, the right camera and lens will be the key to taking that perfect shot.

  • Lights and Shades

Whether you are photographing someone outside and relying on natural lighting or shooting inside the studio using flash, lighting is the key to make your photos stand out. External flashes and light stands that are triggered by the flash of the camera can add the lighting you need if you are taking studio shots. Shades or umbrellas can mute the bright flash of light when a flash box or external light is used. With the right combination, you can shoot your subject in the perfect light with little to no shadows.

  • Backdrops

Depending on the type of shot you are trying to take, there are backdrops for every occasion. With product photography, a white or black backdrop and the right lighting will show off the subject’s best features. Backdrops can be a solid color or have an image giving you many options to choose from. Commercial photographers may want a backdrop that has their logo emblazoned on it. A commercial photographer also has software that allows them to superimpose an image onto a background that is saved on their computer.

Tyler Chartier

When you need a commercial photographer in Santa Rosa, Tyler Chartier offers both studio and commercial photography. Whether you are looking for product shots, business/commercial photography, or portraits, you can find everything in one convenient location. Contact Tyler Chartier today and schedule an appointment so you can get the kind of high-quality, professional photos you want when you want them.

Tips and Techniques from a Product Photographer in Santa Rosa

There are several tips and techniques you need to know and understand before becoming a commercial product photographer in Santa Rosa. Product photography requires excellent attention to detail and a complete knowledge of your camera and what you can accomplish with it. Each product is different and will require a specific angle, aperture, and focus to bring out its best features.

Use Quality Equipment

To be an effective photographer in any capacity, you need a quality camera that is capable of taking candid shots. This includes a lens designed for close-up photography. A tripod is also beneficial as it allows your camera to remain stationary no matter what angle you are shooting from. The size of the product you are shooting will determine what type of lens and setting you will need to take a good photograph. Having the right background to fit the product in question is also important.

Have Proper Lighting

Your flash is one of the most useful tools you can have when shooting product photography. If you need extra lighting, large lights that are operated with a remote are also a good idea. If you are shooting small objects, try using a light box. Lightboxes are designed to provide a well-lit environment with no shadows. Lightboxes can also be used with external flashes to produce a vibrant white background. If you are using a colored background, you will have to adjust your lighting to prevent shadows and to prevent the color from being distorted.

Learn Your Angles

Learn the best angle to shoot from. Each product will be different, it’s important to try several different angles and then choose the one that provides you with the best results. Shooting every product head-on will not always produce the best shot. A ¾ angle or one where you can see the portion of the product with the best overall view is best.

Get the Shots You Need with a Commercial Product Photographer in Santa Rosa

When you need a skilled commercial product photographer in Santa Rosa, Tyler Chartier can provide exceptional, high-quality work that will portray your products in the best light possible. His years of experience and a good eye for the best angles are combined to produce some of the best product photography in the Santa Rosa area. Call and schedule a photo shoot today!

The Difference Between Commercial Photography and Advertising Photography in Santa Rosa

Business owners need commercial photographers in Santa Rosa in order to capture the essence of their product and/or brand. Being able to choose the right shot for the right purpose is the key. Although advertising photography is a part of the commercial photography genre, it has its own distinct niche. Both commercial and advertising photography make your business shine, and Tyler Chartier has the experience to get the results your business needs.

Here is a little more information about what you can expect from commercial photography and more.

  • Commercial Photography

Commercial photography isn’t always used for advertising. It can include anything from pictures of a new logo or inventory shots that are used for insurance purposes. Many companies use commercial photographers to capture images that will be used in employee handbooks, flyers, and promotional materials when hiring new employees or reaching out to the community for an event. Commercial photos are used to portray your business in the best possible light.

  • Advertising Photography

Advertising photography normally involves photographs that are to be used in advertising campaigns. These photos are used to identify a concept, an idea or a specific lifestyle the business is trying to promote. A photographer who specializes in advertising photos is often allowed to be more creative when taking pictures of products than a commercial photographer would be when taking pictures of the business itself.

  • Knowing Which One You Need

It’s important to know what you are trying to accomplish before you set out to hire a photographer. Many commercial photographers offer advertising shots and can combine both types, giving you the best of both worlds. Depending on what you are trying to achieve, you may need a combination of both types of photography to pull it off. When you make your appointment with Tyler Chartier, go into as much detail as possible so he can understand exactly what you’re looking for.

Professional Commercial Photography in Santa Rosa

Tyler Chartier is one of the most well-known commercial photographers in Santa Rosa and understands the subtle nuances involved in both commercial and advertising photography. If you need a commercial photographer who can provide you with high-quality images of your business for any purpose, contact Tyler Chartier today to make an appointment.

A Guide to Food Photography in Sonoma County

The goal of food photography is to enliven the senses and to entice the consumer to want to try the product being photographed. Many don’t know where to begin when considering the value that professional food photography might bring to their campaigns.  Within this latest post, we’ll take a look at the benefits of food photography for Sonoma County businesses and outline the photographic process.

Food Photography Ideal for Menus

One of the reasons so many restaurants are now working with food photography experts is to enhance the appeal of their menus. Working with a qualified photographer can help an organization to move forward in appealing to patrons and to showcase their food items in their best possible light. When a restaurant highlights their signature dishes in high clarity photographs, it can entice a patron to try a new option from the menu. This is particularly important for growing restaurant businesses committing to building a loyal base of patrons.

Maximize Online Branding

We know that online branding can help improve a business and appeal to a new marketplace, but most don’t know that food photography can ensure their Sonoma County business thrives within the online sector of their marketplaces. The latest data shows that customers are engaged in online photography across the company’s websites and social media platforms and that online photography has a significant impact on the net sales of companies within the digital marketplace. It’s important that growing companies work with trusted professionals in the photography business in order to achieve a high-level return on investment. Professionals know the standards patrons expect and can create photography to meet a specific branding goal.

Pictures Make Customers Hungry

We know that pictures of food can increase the demand for that item within a restaurant’s menu. But studies also show that simply seeing pictures of food can make us hungry. This is ideal for restaurants advertising in local transit hubs for example. A restaurant might place an advertisement with a photograph at a train station to make customers hungry before they travel near the restaurant. The technique has been shown to increase restaurant sales significantly.

Tyler Chartier is here to guide you in choosing food photography services for your business. To learn more about our work, call us today!

Tips for Finding a San Francisco Commercial Photographer for Outstanding Photos

Finding a commercial photographer involves committing to comprehensive research and then reviewing the skills required for the project. If your business has a specific commercial photography project in mind, it’s imperative you begin searching for a qualified photographer early in this process. Tyler Chartier has experience in this industry and in this latest post, highlights how to find a qualified commercial photographer for work in San Francisco.

Review Online Catalogues

Finding a trusted San Francisco commercial photographer requires you to review their pictures directly and determine whether they have the quality required to provide you with a lasting return on investment in their services. Many photographers now have online catalogs that can be reviewed directly on their website. Look through all photos carefully. Does the photographer have a clear understanding of the subject and the context of the photography?

Book a Consultation First

Sometimes you only realize that the match isn’t right when you meet in person, and this can be the case when reviewing the work of a San Francisco commercial photographer. Ask them to meet you in person to discuss the details of the project. You might find they don’t have the requisite communication skills you expected for the project. Ask them about their past experience and any projects they’ve completed recently. What were the challenges they experienced during these projects and what would they bring to your company and its photographic needs?

Make Sure their Timeline Matches Yours

The timeline for the project should be a leading consideration when choosing a San Francisco commercial photographer. Is the photographer available within the coming weeks to complete the work? Tell the photographer about your preferred timeline and make sure you can work together on the plan before signing a deal for the service. Discuss what you wish to accomplish and make sure the photographer gives you full and comprehensive details on their requirements before their work begins.

Choosing a qualified commercial photographer can help your organization stand out for its professionalism across the marketplace. Tyler Chartier has experience in this area of the industry and is here to help turn your concepts into stunning, high-clarity reality. To learn more, call about our commercial photography services now.