Beyond the Bag Videos: IDEO + Consortium to Reinvent the Retail Bag

Hired by Closed Loop Partners and collaborating with IDEO, we created four videos to document and celebrate testing alternative solutions to the single use plastic bag. The Consortium to Reinvent the Retail Bag, managed by Closed Loop Partners, launched a first-of-a-kind multi-retailer pilot program to test in-market viability of reusable bag models in Northern California. Beyond the Bag Challenge winners ChicoBag, Fill it Forward, GOATOTE and 99Bridges ran a pilot program across a total of nine stores of the Consortium’s Founding Partners – CVS Health, Target and Walmart. Special thanks to Louis Ekrem, Katja Bresch, and Sara Vasquez!