It’s not a secret that high-quality product photography can make or break a sale, particularly for online retailers. However, with all the styles and techniques utilized by professionals such as Tyler Chartier, knowing the best style for your business can be confusing. One of the newest techniques for online product imaging is 360° photography.
What is 360° Product Photography?
As its name implies, 360° photography allows viewers to see every angle of a product, often in an interactive manner. However, to achieve this, the photographer must snap dozens of pictures of the item from all angles and smoothly compile them using specialized software.
The results provide potential buyers with a better idea of how the item looks, works, and would fit their needs. Here’s how to tell if it’s the right style of product photography for you Bay Area business.
Would You Like to Improve Customer Confidence?
Too often, online customers will abandon their selections because they simply cannot get a good feel for how the product looks.
When there are just one or two still photographs, this can leave a lot up to the imagination. However, when customers can zoom in, rotate, and see the product from every angle, they are more likely to go through with the sale, confident that they are buying what they really want. This also translates into fewer returns and the related expenses.
Do You Want to Stand Out From the Competition?
360° product photography in the Bay Area is still relatively new, allowing businesses to get ahead of the competition and stay on the cutting edge. This can further improve customer confidence that your products are also on the leading edge of your competition and can help encourage repeat business.
Could You Benefit From More Marketing Options?
When you decide to have 360° product photography, the photographer must take dozens of pictures of each item. This allows you greater options for marketing images than standard photography.
Now you will be able to use new pictures of the product for each campaign without having to set up additional photography services.
360° product photography is quickly gaining popularity in the Bay Area. To learn more about this valuable technique or to request a product photography consultation with one of the area’s leading professionals, please contact the studio of Tyler Chartier today.