One of the best perks of my job is that sometimes I get to go behind the scenes and see the hidden processes and facilities that make our world work. Collaborating with the marketing team at SMC, a medical device manufacturer, we created this video to showcase the automation at their Santa Rosa, CA facility.
Shooting in a clean room is a fun challenge: limited equipment, lots of constraints and of layers of PPEs. All good fun when you’re working with a great team! Special thanks to Peter Van der Pas for being patient and steady during our shooting days and for capturing these behind the scenes storytellers.