Innerstave: Product photography and Brand Narrative in Sonoma County

Shooting for Innerstave in Sonoma County was a delightful challenge: Tasked with creating all the new imagery for the company required that I shoot a variety of subjects using different techniques. That just happens to be my favorite way to help!

From still life and product photography created in my Petaluma studio for the online catalog to brand narrative/lifestyle images created on location to tell the story of the craftsmen’s hands on the work to architectural style compositions within the glorious stacks of wood aging in the beautiful Sonoma County air. Over several days we created images that share what these products feel like, and who the people are that make them.

While shooting the still photography, we also captured video – maximizing the value of our shooting days!

Innerstave manufactures oak products used to flavor wine, spirits and beer.

Click here to see more from this project: and be sure to check out the videos at the bottom of the page!