RIM Architects & PG&E: Architectural Photography – Electric Safety Training Center

One of the great joys of my job: I get to do a deep dive into fascinating corners of our world that I didn’t even know existed. Designed by RIM Architects and built by Turner Construction, PG&E‘s new Electric Safety Training Center is the first de-energized substation training site in the United States. I had to ask too: that means this is a fully functioning electrical substation that can be turned off for training. As someone blessed (and cursed) with insatiable curiosity, I find this sort of experience very satisfying!

During this shoot, we were fortunate enough to have both the project manager and the marketing director on set. Combining the marketing director’s strategic and tactical marketing knowledge with the project manager’s intimate understanding of this project, we were able to focus our energy (no pun intended!) on creating a smaller number of more effective images. And we had a great time, because photo shoots with good communication and good people are fun!

See more images from this shoot: 

PG&E Electric Safety Training Center

Two exciting things

I’d like to share: 

AIA Redwood Empire Chapter 

I’ve joined the board of the AIA Redwood Empire chapter! It’s an honor to serve our A/E/C community in the North Bay. I look forward to collaborating with the other board members who have also volunteered their time to help support and enrich our architectural community. 

SMPS Pacific Regional Conference

I’m presenting a new talk at the Society for Marketing Professional Services Pacific Regional Conference in Las Vegas this week! I’m such a fan of SMPS, both our local chapter in San Francisco and the national organization. Such a great group of people, committed to mentorship and community for marketing professionals in the A/E/C industry.