Posts

Choosing a Commercial Photographer: Things to Consider

It can be quite intimidating to choose the best commercial photographer for your brand’s image. In today’s market, one of the most valuable assets that your brand has is visual content. Over the last decade, the marketing and sales have gone through a major transformation with the rise of smartphones, and the advent of social media. If you are looking to market and build your brand, you need to make sure that you choose the best commercial product photographer in Santa Rosa. With a few tips in mind, you can easily find a top-rated one who meets your needs and budget perfectly.  

Things to Consider When Choosing a Commercial Photographer

Here are a few things you should consider when choosing a commercial photographer for your business.

1. Your Needs: Obviously, the first thing to do when you are looking at commercial photographers to hire is evaluating your needs. Are these images for a new print campaign or for your website? Are you trying to make your Instagram more engaging with captivating new images? Check out your current images and branding, and determine if they are cohesive, and create a certain mood. Once you ask yourself these questions, you can begin truly addressing your needs, and choose the right commercial product photographer in Santa Rosa.

2. Your Audience: Another important thing to consider when choosing a product photographer is your audience. Every entrepreneur and business have an audience they are trying to reach, and it is an absolute must to understand that audience. Who are you trying to reach? Who is your average customer? What is their daily life like? What other things do they like? Understanding your audience will help you bring them an enjoyable experience from the first time they visit your website and create an ecosystem that breeds brand loyalty.

3. Local Talent: It is always a good idea to hire local talent for your business needs. You should begin researching local talent once you have established your needs and have developed an understanding of your audience as well as brand identity. You can read reviews and ask other local businesses that you think have some great images to recommend names. It is important to try to explore as much of a photographer’s work so that you can see if their style matches the mood of your brand. Go for photographers who produce timeless images that you can connect with on an emotional level.

When it comes to branding your business, and reaching your audience, you need to have great images that attract potential customers and create a connection with them. With the considerations mentioned above, you can choose a commercial product photographer in Santa Rosa that helps you achieve your goals. For a top-notch commercial photographer for your business, visit www.tylercharteir.com or call 415-264-0638 today.

How San Francisco Product Photographers Can Help Increase Your Sales

As a business owner, you are probably always looking for ways to boost sales on your e-commerce website. If you have not thought of this already, you should consider product photography. In the world of the Internet and e-commerce, the fastest and most effective way to promote your products is product photography. You should hire a reputed product photographer in San Francisco to make sure that you increase the success of your website in a way that directly escalates your revenue. With better presentation of your products, there will be more visitors to your e-commerce website, making purchases, and bumping up the sales.

How Product Photography Increases Your Sales

Here is a look at a few ways that product photographers can help boost sales in your e-commerce website.

It catches customers’ attention: A photo of your product is the first thing that potential buyers see when they visit your website. With great product photography, the items you offer look appealing, and grab the attention of potential customers. It will instantly let shoppers know if they have found what they are looking for, and will result in them purchasing that product.

It makes product details clear: Another way that a product photographer in San Francisco can help boost your sales is by showing the details of the products on offer. They will take pictures of items from all angles, so that potential customers can see all of the details clearly. When they are able to see products from different angles, they can decide to buy from your website rather than from one that does not show the product as clearly as you do.

Real photos look authentic: In the online world, authenticity sometimes takes a back seat in favor of quick wins. Many online sellers use Photoshop to enhance the presentation of their products, making them look fake. With consumers getting savvier, it is becoming easier to spot 3D renderings, and that “fake” feeling might drive them away to a seller who is willing to be more authentic or “real.” If potential customers see fake-looking images, they will doubt your products, your customer service, and your values. With real product photography, consumers will trust your website, and turn to you whenever they need the products you offer.

As you can see, product photography plays an important role in the success of your e-commerce website. However, to make sure that the images on your website bring on actual sales, you should invest in a product photographer in San Francisco who knows exactly what you need, and how to provide images that increase sales. Call Tyler W. Chartier at 415.264.0638, to shoot clear, crisp, and attractive pictures for your product portfolio.