The Difference Between Commercial Photography and Advertising Photography in Santa Rosa

Business owners need commercial photographers in Santa Rosa in order to capture the essence of their product and/or brand. Being able to choose the right shot for the right purpose is the key. Although advertising photography is a part of the commercial photography genre, it has its own distinct niche. Both commercial and advertising photography make your business shine, and Tyler Chartier has the experience to get the results your business needs.

Here is a little more information about what you can expect from commercial photography and more.

• Commercial Photography

Commercial photography isn’t always used for advertising. It can include anything from pictures of a new logo or inventory shots that are used for insurance purposes. Many companies use commercial photographers to capture images that will be used in employee handbooks, flyers, and promotional materials when hiring new employees or reaching out to the community for an event. Commercial photos are used to portray your business in the best possible light.

• Advertising Photography

Advertising photography normally involves photographs that are to be used in advertising campaigns. These photos are used to identify a concept, an idea or a specific lifestyle the business is trying to promote. A photographer who specializes in advertising photos is often allowed to be more creative when taking pictures of products than a commercial photographer would be when taking pictures of the business itself.

• Knowing Which One You Need

It’s important to know what you are trying to accomplish before you set out to hire a photographer. Many commercial photographers offer advertising shots and can combine both types, giving you the best of both worlds. Depending on what you are trying to achieve, you may need a combination of both types of photography to pull it off. When you make your appointment with Tyler Chartier, go into as much detail as possible so he can understand exactly what you’re looking for.

Professional Commercial Photography in Santa Rosa

Tyler Chartier is one of the most well-known commercial photographers in Santa Rosa and understands the subtle nuances involved in both commercial and advertising photography. If you need a commercial photographer who can provide you with high-quality images of your business for any purpose, contact Tyler Chartier today to make an appointment.