We are photographing projects again! In that spirit, I’ll share this: late last year I had the privilege to shoot a new Tourneau + Rolex boutique in Naples, Florida. Little did I know that would be the last shoot I’d fly to for a while! It’s a joy to photograph spaces that have such a high level of attention to detail, and of course the watches are decadently gorgeous.
This is the third retail space that I’ve photographed for Tourneau. One of our biggest challenges has been shooting these locations while they are open for business, which is often the case when shooting retail. Imagine these spaces full of people…and the amount of photoshop work to remove them all! In some ways, shoots can be more efficient now while foot traffic is more limited due to Covid-19 restrictions.
Check out my faves from this shoot:
Covid-19 Protocols for Safe Photo Shoots
While we are open for business and actively shooting, we are limited in what and where we can shoot. Local rules are changing rapidly, and we are assessing each project for health and safety on a case-by-case basis.
Our two main criteria for scheduling a shoot:
- It must be allowed under local regulations.
- We must be able to create a safe environment for crew, talent, and client.
Covid-19 is with us for now, and we’ve created protocols for our shoots to help keep everyone involved safe. Our protocols are based on current CDC guidelines, California Statewide Industry Guidance, and Sonoma County Business Mitigation Requirements. As these guidelines and regulations evolve we will update our protocols.
Details here: tylerchartier.com/covid19-protocols
Local Companies Helping Make Face Masks
One of my favorite clients, TLCD Architecture, repurposed its 3D printer and laser cutter to produce face shields for local independent medical service providers. In collaboration with AIA Redwood Empire, Sonoma County Medical Association and Maker Nexus, TLCD has manufactured and delivered 60 masks so far.
It was a pleasure to help create this video to celebrate community, collaboration, and giving back.
Check out the video here on TLCD’s blog:
Tyler is Speaking at SF Design Week!
San Francisco Design Week is a week-long city-wide (virtual) festival that showcases the unique intersection of ideas, design, business & entrepreneurism that makes the Bay Area the birthplace of future innovation.
Through virtual studio tours and events, SFDW celebrates this spirit of newness by providing unique access to exhibitions and conversations with the designers who are shaping the future — from architecture to fashion, product design to digital services, and everything in between.
Check out my presentation here:
Great Photos Are Not Enough: The right images amplify your message, the wrong images distract!
Stay safe, sane and try to have a little bit of fun where you can!
Tyler Chartier